SVP of Convenience

About Lucky Energy

At Lucky Energy, we believe everyone deserves a little luck. That’s why we’re our mission is to spread luck, entertainment, and energy to the world through content & cleaner products.

Lucky Beverage Co (aka Lucky Energy). is a simpler, better-for-you energy drink company that inspires you to live life to the fullest. Our drinks have zero sugar, zero aftertaste, five super ingredients, and only five calories. Available online and at select retailers nationwide, Lucky Beverage Co. provides a refreshing beverage choice for those seeking a healthier lifestyle. For more information, visit our website or follow us on social media.

We’re growing fast and looking for passionate, motivated sales pros who know how to build relationships, crush goals, and drive real results in the field. Sound like you? Keep reading.

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The Role
As SVP of Convenience, you’ll lead Lucky Energy’s charge in one of the most critical channels in the business. Your mission: grow Lucky into a top-tier energy brand across chain and independent convenience stores nationwide. You’ll own the strategy, key relationships, execution playbook, and team performance—all while collaborating with distribution and field teams to make sure Lucky is always cold, always visible, and always moving.

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What You’ll Do

Channel Strategy & Leadership

• Set the national convenience channel strategy—including pricing, programming, and promotional execution.

• Identify white space, set market priorities, and drive Lucky’s expansion across top C-Store banners and high-value independents.

• Translate data and retail insights into smart decisions that win shelf space, cold placement, and share.

Key Account Management

• Own senior relationships with major chains like 7-Eleven, Circle K, Casey’s, Wawa, and more.

• Lead top-to-top meetings, category reviews, and sell-in efforts to secure new authorizations and increase shelf presence.

• Partner with the Director of Key Accounts and VP of Retail to align on planograms, promos, and retailer-specific tactics.

DSD & Distributor Partnership

• Work closely with DSD partners to ensure flawless execution, consistent in-stock rates, and cold availability.

• Align distributor incentives and programming to support national and regional C-Store growth goals.

• Influence market priorities and blitz planning in collaboration with Sales Directors and Field Enablement.

Execution & Field Alignment

• Coordinate with Field Sales leadership to bring channel strategies to life at store level.

• Ensure blitzes, POS deployment, and market-level activity are aligned with convenience goals.

• Drive accountability across teams—from FSMs to DSMs—on retail excellence, visibility, and velocity.

Forecasting & Business Management

• Own channel P&L, forecasting, and trade spend management.

• Analyze IRI/SPINS data and retailer insights to track performance and adjust tactics.

• Report wins, gaps, and opportunities to the Chief Growth Officer and executive team.

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Who You Are

• A senior sales leader with deep experience in beverage and the convenience channel

• A big-picture thinker who also obsesses over execution details

• A strong relationship-builder and negotiator with national retail buyers

• Comfortable in a high-growth, fast-paced, startup environment

• Analytical, strategic, and driven by results—and willing to travel to make it happen

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What We Offer

• Competitive executive comp package with base, bonus, and equity

• Health benefits, 401k, and travel perks

• The chance to build something iconic with a breakout energy brand

• A high-performance culture with a gritty, mission-driven team

• National visibility, industry influence, and a real shot at market leadership