Director of Sales (Central)

About Lucky Energy

At Lucky Energy, we believe everyone deserves a little luck. That’s why our mission is to spread luck, entertainment, and energy to the world through content & cleaner products.

Lucky Beverage Co. (aka Lucky Energy) is a simpler, better-for-you energy drink company that inspires you to live life to the fullest. Our drinks have zero sugar, zero aftertaste, five super ingredients, and only five calories. Available online and at select retailers nationwide, Lucky Beverage Co. provides a refreshing beverage choice for those seeking a healthier lifestyle. For more information, visit our website or follow us on social media.

We’re growing fast and looking for passionate, driven sales leaders who know how to build teams, unlock new markets, and deliver exceptional results. Sound like you? Read on.

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The Role

As Director of Sales (Central), you’ll own and lead Lucky Energy’s growth strategy across our Central U.S. territory. You’ll manage, coach, and inspire a team of district and field sales managers while working closely with our DSD partners, key retailers, and headquarters team. Your mission: drive distribution, retail execution, and volume to make Lucky Energy a household name in your region.

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What You’ll Do

Strategic Leadership & Team Development

• Lead, develop, and motivate a high-performing sales team across the Central region.

• Set clear sales targets, KPIs, and accountability frameworks for District Sales Managers (DSMs) and Field Sales Managers (FSMs).

• Identify talent needs, hire new team members, and support ongoing training and development.

• Foster a culture of ownership, collaboration, and winning in the field.

Market Expansion & Sales Growth

• Build and execute regional business plans aligned with national priorities and market dynamics.

• Partner with distributors to expand coverage, drive depletions, and open new retail accounts.

• Cultivate relationships with key regional chain buyers and large independent operators to gain placements, promotions, and feature activity.

• Monitor competitive activity and adjust strategies to win share.

Retail & Distributor Execution

• Ensure consistent retail execution through your team: proper facings, cooler placements, endcaps, and secondary displays.

• Guide and support distributor teams to prioritize Lucky Energy and meet monthly and quarterly goals.

• Lead market blitzes, sampling programs, and local events to boost visibility and sell-through.

Cross-Functional Collaboration

• Work closely with marketing to plan and activate local campaigns, sponsorships, and events.

• Collaborate with operations and supply chain to forecast demand and ensure product availability.

• Provide feedback and market intelligence to headquarters to inform strategy and innovation.

Data & Reporting

• Track and report on sales performance, team productivity, and retail execution metrics.

• Analyze syndicated and internal data to identify growth opportunities and optimize resources.

• Present regular business updates to executive leadership with actionable insights and recommendations.

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Who You Are

✅ Proven sales leader with 7+ years of experience in beverage, CPG, or DSD sales (energy drink or better-for-you beverage experience a plus).
✅ Skilled at coaching and developing field sales teams to exceed targets.
✅ Strong communicator, negotiator, and relationship-builder.
✅ Highly organized, analytical, and data-driven.
✅ Thrives in a fast-paced, entrepreneurial environment.
✅ Willing to travel regularly across the Central U.S. to support your team and customers.