Influencer Marketing Lead, North America

Diversity matters at Lush … 

We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.

It’s an exciting time for the brand, with growth and new customer acquisition being key business goals - Influencer Relations have never been more important to reach new and current Lush customers, drive brand awareness and create brand affinity and loyalty.  We are driving a cosmetic revolution and creating pioneering firsts within the cosmetics industry, ranging from game-changing product inventions, opening large stand-alone anchor stores and Spas, developing our own ethical technology for good, and leaving the world lusher than we found it through regenerative buying practices and sourcing.  

The Influencer Marketing Lead plays an essential role in growing talent in our business through collaboration and sharing best practices with the North American Digital Marketing team. You know how to be curious about opportunities and how to be real with feedback and support. 

In this role, you will be responsible for developing and executing a strong influencer strategy for North America that aligns with Lush’s global vision and local business objectives. Your focus will be on driving brand awareness, web traffic, and footfall to stores across the U.S. and Canada through both earned and paid social media coverage. You are someone who can create engaging opportunities with content creators to generate buzz, excitement, and a strong brand connection.

Reporting to the Head of Marketing for North America, the Influencer Marketing Lead undertakes the following RESPONSIBILITIES:

• Provide strategic direction for influencer relations in North America, aligning with global goals while achieving local business outcomes
• Develop a 360-degree influencer strategy that includes both paid and gifted content aimed at maximizing engagement and growth
• Build and maintain relationships with mega, macro, and micro-influencers across North America, with a focus on the U.S
• Oversee the “Friends of Lush” affiliate program, ensuring its effective execution
• Collaborate with external agencies to meet campaign goals and objectives
• Provide on-the-ground support for influencer events and meetings in Los Angeles (and other regional locations as needed)
• Lead influencer activations that create impactful coverage for new and flagship products
• Work closely with the PR, Retail Marketing, and Digital Marketing teams to ensure alignment and consistency in messaging
• Take an out-of-the-traditional-box approach, be disruptive in the industry 
• Track influencer performance to ensure KPIs and benchmarks are met and adjust strategies accordingly
• Provide mentorship to the team where necessary and identify where skillset development is needed
• Build strong internal relationships and bring a sense of camaraderie to the team   
• Manage the influencer marketing budget
• Regularly report campaign outcomes and metrics to the Head of Marketing for North America

You bring the following QUALIFICATIONS:

Required:

• 5-7 years of experience in Influencer Marketing, with a proven track record of excellence 
• In-depth knowledge of the social media landscape, with a well-established network of influencer contacts across multiple verticals
• Experience cultivating and maintaining successful relationships with influencers and content creators across platforms, as well as internal networks and stakeholders
• Deep understanding of cultural trends and the ability to connect Lush with key moments, particularly within California, to tap Lush into the cultural zeitgeist and elevate the brand presence 
• Strong communication skills, both written and verbal
• Track record of delivering strong results that build both brand awareness and directly impact business KPIs
• Strong connection with the Lush brand mission and a champion for our diversity efforts
• Proven leadership skills, able to inspire and mentor a team effectively
• A creative thinker who will challenge the status quo in the beauty industry and beyond
• Experience dealing with senior decision-makers
• Passion for the retail industry, with an eye on the latest and greatest products and trends

Who we are...

Lush Fresh Handmade Cosmetics are purveyors of good, clean fun. We offer luxurious and ethical skincare, haircare, and bath products made with fresh fruits and vegetables, and the finest essential oils that are ethically and sustainably sourced. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush has been driven by innovation and ethics since its inception in 1995. A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet.  The ultimate goal is to leave the world Lusher than we found it.  Lush operates a strict policy against animal testing and can often be found supporting grassroots activist groups campaigning for social justice.  Today Lush operates in 50 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps and digital communities in over 30 languages. 

Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal-opportunity employer.

We thank all interested applicants; however, only qualified candidates will be contacted.

 

Job Type: Regular, Full Time. Remote within the United States.

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