Back to jobs

Product Marketing Manager, Lyft Media

New York, NY

At Lyft, our purpose is to serve and connect. To achieve these goals, we are looking for a Product Marketing Manager to bring vision and go-to-market excellence to our Lyft Media team. 

In this role, you’ll develop product positioning rooted in customer insights, drive go-to-market strategies and optimize current growth programs to drive product adoption. You’ll work cross-functionally with Product, Sales, Business Operations, and Comms teams to develop compelling marketing strategies and sales enablement programs that deepen engagement with customers and accelerate revenue growth.

The ideal candidate will have a strong background in ads product marketing, a track record of developing impactful marketing strategies, and a proven ability to develop strong cross-functional relationships. Experience in the ad tech space or experience with a marketplace business are a plus. A deep understanding of our brand’s core values and an ability to navigate a busy airport are a must.

As a Lyft Media Advertising Product Marketing Manager, you will play a critical role in defining and executing the go-to-market strategy for our ad tech solutions. You will work closely with product and engineering teams to translate technical capabilities into compelling value propositions for our target audience. Your expertise will bridge the gap between product development and market adoption, ensuring our products resonate with customers and drive business growth.

Responsibilities:

  • Develop and execute go-to-market strategies for new ad tech product features and launches.
  • Collaborate closely with product and engineering teams to understand product roadmaps and technical details.
  • Translate technical specifications into clear, concise, and compelling messaging for various audiences.
  • Create product positioning, messaging, and value propositions that differentiate our solutions in the market.
  • Develop sales enablement materials, including presentations, demos, and case studies.
  • Conduct market research and competitive analysis to identify trends, opportunities, and threats.
  • Gather and analyze customer feedback to inform product development and marketing strategies.
  • Partner with marketing communications teams to develop campaigns and content that drive awareness and adoption.

Experience:

  • Bachelor’s degree in Marketing, Business or a related field.
  • 5+ years of experience in product marketing, preferably in the advertising industry.
  • Strong understanding of digital advertising, ad tech platforms, and the associated ecosystem.
  • Experience working closely with product and engineering teams in an agile environment.
  • Proven ability to translate technical concepts into clear and compelling marketing messages.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Experience with data-driven marketing and performance analysis.
  • Ability to thrive in a fast-paced, dynamic environment.

Preferred Qualifications: 

  • Experience with programmatic advertising, demand-side platforms (DSPs), supply-side platforms (SSPs), or data management platforms (DMPs).
  • Familiarity with API documentation and technical integrations.
  • Experience conducting user research and usability testing.

Benefits:

  • Great medical, dental, and vision insurance options with additional programs available when enrolled
  • Mental health benefits
  • Family building benefits
  • Child care and pet benefits
  • 401(k) plan to help save for your future
  • In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Subsidized commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $118,000-$147,500. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Employment

Select...
Select...

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Lyft is committed to maintaining the same safe and inclusive environment for candidates as for our team members. Addressing you by the correct pronoun is an important part of this commitment.

Select...
Select...

Please enter your full name and today's date to signify your electronic signature for this statement.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Lyft Media’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.