Marketing Specialist

A bit about Lyra…

Lyra Technology Group is a family of industry leading technology service businesses. Our companies are operated independently by exceptional management teams. Companies that join our group retain the employees, name, and culture that have made them successful. As a platform of Evergreen Services Group, we never divest from businesses we partner with and approach every decision with the goal of driving sustainable and healthy growth over the long term.

Lyra is seeking a highly motivated and ambitious Marketing Specialist to join our dynamic holding company team in Chicago, Illinois. The Marketing Specialist is responsible for developing and executing omnichannel marketing strategies that grow and develop the brands of operating companies in the Lyra family.

​This is a versatile role that will require wearing many Marketing hats; from coordination to execution. You will primarily focus on top of the funnel activities to generate marketing qualified leads (MQLs). You will also own the content strategy; creating and scheduling content across various channels.

 

​​Where you’ll spend most of your time:

• ​​Getting to know Lyra and its MSPs in various markets

• ​​Leveraging MSP specific intel to develop and execute Marketing plans

• ​​Working with 3rd party vendors such as Website Development and SEO Consultants to execute on Marketing plans

• ​​​Building and configuring Sales & Marketing Automation with HubSpot

• ​​Setting up Google AdWords and other social media PPCs campaigns

• ​​Creating digital graphics such as headers, icons, and other channel items

• ​​Creating and refreshing brand assets such as proposals and presentations

• ​​Creating social and curating thought leadership content for channels

• ​​Research & Development on trends, tools, tactics, and other ways to streamline and optimize the marketing engine for MSPs​​
• Obsessing about lead generation driven by Marketing efforts

 

​​Requirements:

• ​​1-3 years of proven experience in a Marketing role focused on lead generation

• HubSpot experience a major plus
• AI and Marketing Automation experience a major plus

• ​​Experience with WordPress and other CMS platforms

• ​​Experience with Canva and other graphic design tools

• ​​Knowledge of SEO tactics and various analytics tools
• Able to work in the Lyra Chicago office at a minimum of 3 days a week

The targeted base compensation for this role is $60,000-72,000 per year and will operate on a hybrid in-office schedule (Tuesday-Thursday) in the Lyra HQ office.