VP Brand Strategy Director

Much of what you need to know about minds + assembly is captured in the name itself: we think, we create, and (+) we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way. 

Open Position: VP Director, Brand Strategy

About Us:

Much of what you need to know about minds + assembly is captured in the name itself: we think we create and (+) we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way.

At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people, those who have the right talent, temperament, and teamwork-orientation to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs.

Some specific responsibilities include:

• Strategic Brand Development: Develop comprehensive brand strategies aligned with the goals and objectives of our pharmaceutical clients. Conduct thorough market research, competitive analysis, and customer insights to identify opportunities for brand differentiation and growth.
• Client Collaboration: Serve as the primary point of contact for pharmaceutical clients, fostering strong relationships built on trust and transparency. Work closely with clients to understand their business objectives, challenges, and market dynamics, and translate insights into actionable strategies that drive business results.
• Cross-Functional Leadership: Collaborate closely with internal teams including creative, digital, and account management to ensure seamless execution of brand strategies across all touchpoints. Provide strategic guidance and direction to creative teams to ensure brand messaging and visual identity are consistent and aligned with client objectives.
• Market Trends & Industry Insights: Stay abreast of emerging trends, industry developments, and regulatory changes within the pharmaceutical sector. Continuously evaluate market dynamics and consumer behavior to identify opportunities for innovation and optimization.
• Campaign Planning & Execution: Lead the development of integrated marketing campaigns, leveraging a mix of traditional and digital channels to reach target audiences effectively. Define key performance indicators (KPIs) and metrics to measure campaign success and ROI.
• Budget Management: Manage brand strategy budgets effectively, ensuring resources are allocated efficiently to maximize impact and deliver on client expectations.
• Team Development: Mentor and coach team members, providing guidance and support to help them grow both professionally and personally. Foster a collaborative and inclusive team culture that encourages creativity, innovation, and excellence.

Job Requirements:

• 9-12 years of experience in brand strategy, marketing, or related field, with specific experience in the pharmaceutical industry. 
• Proven track record of developing successful brand strategies and driving business growth for pharmaceutical clients.
• Deep understanding of pharmaceutical marketing regulations and compliance requirements.
• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies effectively.
• Leadership experience with a demonstrated ability to inspire and motivate cross-functional teams.
• Creative thinker with a passion for innovation and a strong eye for detail.

At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people—those who have the right talent, temperament, and teamwork orientation—to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs. 

We’re looking for people with curiosity and expertise, and most of all, a positive attitude. If that sounds like you, send website links, portfolios, resumes, and passion projects to hello@mna.co