Associate Director, Media Strategy

Much of what you need to know about minds + assembly is captured in the name itself: we think, we create, and (+) we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way. 

Open Position: Associate Director, Media Strategy 

About the role:

As Associate Director, Media Strategy, you will lead day-to-day media planning and strategy development for key pharmaceutical clients. You will act as a client-facing expert, internal team mentor, and cross-functional partner, developing and optimizing media approaches that drive awareness, engagement, and commercial outcomes.

This role is ideal for someone who understands the regulatory nuance of healthcare media, is fluent in emerging digital channels, and brings a performance mindset to every campaign. You’ll contribute across both HCP and DTC campaigns, managing strategic frameworks, tactical planning, and post-launch optimization.

This role will collaborate closely with Minds + Assembly client service and production teams to ensure an integrated approach to media, that gives the client a seamless experience. The ideal candidate will foster a culture of innovation while keeping client objectives at the forefront, positioning them as a trusted advisor both internally and externally.

Key Responsibilities:

Media Strategy, planning and activation

• Lead the development and execution of comprehensive media strategies that align with brand goals, patient or HCP journeys, and key performance indicators.
• Translate client objectives into measurable, insight-driven media plans—balancing innovation, efficiency, and compliance.
• Contribute to the evolution of media planning processes and best practices, ensuring a consistent and high-caliber output.

Client Leadership & Collaboration

• Serve as the primary media point of contact for assigned accounts, guiding clients through planning, execution, and optimization phases.
• Present strategic media recommendations clearly and persuasively, backed by data and aligned with brand priorities.
• Collaborate cross-functionally with brand strategy, creative, RWD, analytics, omnichannel, and client services teams to ensure full campaign integration.

Performance & Optimization

• Partner with analytics teams to evaluate media performance, provide actionable insights, and adjust strategies accordingly.
• Monitor industry trends and emerging technologies to identify new opportunities for audience targeting, channel expansion, or testing.
• Support test-and-learn initiatives, including media pilots, segmentation tests, and new partner evaluations.

Healthcare & Regulatory Expertise

• Ensure all media recommendations and activations adhere to FDA regulations, brand MLR guidance, and industry best practices.
• Demonstrate a strong understanding of DTC and HCP campaign nuances, including privacy, targeting, and messaging sensitivity.

Platform Initiatives and growth

• Engage in new business opportunities, through development and presenting of media pitch materials. 
• Participate in the development and presentation of educational media resources for internal teams and clients

Experience

• 6–8 years of media planning and strategy experience, with at least 2 years in pharmaceutical or healthcare advertising.
• Deep knowledge of both digital and traditional media channels, including programmatic, CTV,search, social, endemic, and point-of-care.
• Strong client-facing skills and the ability to confidently lead meetings, manage expectations, and deliver strategic recommendations.
• Proficiency in media tools and platforms such as Prisma, Kantar, M3 MI, and healthcare-specific media platforms and data partners (e.g., Doximity, Medscape, Swoop).
• Proficiency with media performance metrics, familiarity with advanced analytics (media mix modeling, attribution modeling etc.), and omnichannel reporting frameworks.
• Experience working in cross-functional teams and contributing to integrated brand campaigns.

At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people—those who have the right talent, temperament, and teamwork orientation—to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs. 

We’re looking for people with curiosity and expertise, and most of all, a positive attitude. If that sounds like you, send website links, portfolios, resumes, and passion projects to hello@mna.co