Media Planner

Much of what you need to know about minds + assembly is captured in the name itself: we think, we create, and (+) we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way. 

Open Position: Media Planner 

About the Role:

As a Media Planner, you will be responsible for supporting the development, implementation, and optimization of cross-channel media plans that drive commercial impact for our pharmaceutical and biotech clients. Working closely with senior media strategists and integrated teams, you’ll translatebrand goals into well-structured media tactics that are audience-centric, compliant, and performance-oriented. This role is ideal for a detail-oriented team player who’s familiar with digital and traditional media channels, understands the basics of pharma regulations, and thrives in a collaborative environmentmthat values precision, creativity, and accountability.

Key Responsibilities:

Media Planning & Execution

• Develop tactical media plans across digital, social, endemic, point-of-care (POC), and traditional media channels.
• Analyze audience behaviors and media consumption habits to inform media plans and recommend effective tactics and partners.
• Assist in identifying appropriate publishers, partners, and platforms based on brand-specific targeting needs (HCP and/or DTC).
• Serve as a key point of contact for media vendors and publishers, managing relationships to stay informed on offerings, targeting capabilities, and channel innovation relevant to pharmaceutical media.
• Evaluate media partner proposals for strategic fit, value, and innovation—bringing recommendations to internal stakeholders for review.

Team Collaboration

• Collaborate closely with media strategy leads and specialized activation teams to refine plan recommendations and incorporate client feedback.
• Partner with creative, client services, omnichannel, digital activation, and analytics teams to ensure seamless campaign development and launch.

Workflow Management

• Work within planning tools (e.g., Prisma, media research platforms) to build plans that are structured, budget-accurate, and fully documented.
• Coordinate and issue requests for proposals (RFPs) for campaign briefs
• Facilitate partner kickoff calls, trafficking coordination, and campaign setup to ensure accurate and timely launches.
• Maintain up-to-date plan documentation, including flowcharts, media buy authorizations, budges, vendor specs, and timelines to ensure flawless media handoff and trafficking.
• Partner closely with Media Finance to ensure all buys are accurately documented, executed, and reconciled across internal systems and client contracts.
• Maintain clear records of plan updates, insertion orders (IOs), budget allocations, and publisher confirmations to ensure financial accuracy.
• Track and report on delivery pacing and budget utilization throughout the campaign lifecycle, flagging risks and assisting with resolution.
• Support invoice validation and campaign reconciliation processes by cross-referencing performance reports, media plans, and vendor billing.
• Help coordinate and prepare for client status meetings and participate in discussion on media plan updates

Qualifications:

• 1-2 years of experience in media planning or buying, preferably within a healthcare, pharmaceutical, or agency setting.
• Familiarity with both traditional and digital media channels; experience with endemic HCP platforms (e.g., Medscape, Doximity, M3) is a plus.
• Proficient in Microsoft tools including Excel and PPT
• Strong organizational and communication skills; able to juggle multiple timelines, vendors, and review cycles

At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people—those who have the right talent, temperament, and teamwork orientation—to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs. 

We’re looking for people with curiosity and expertise, and most of all, a positive attitude. If that sounds like you, send website links, portfolios, resumes, and passion projects to hello@mna.co