Supervisor, Media Strategy
Much of what you need to know about minds + assembly is captured in the name itself: we think, we create, and (+) we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way.
Open Position- Supervisor, Media Strategy
About the role:
As Supervisor, Media Strategy, you will play a critical role in the development and execution of media strategies for pharmaceutical and healthcare clients. You will manage day-to-day planning responsibilities, oversee campaign execution, and mentor junior team members while partnering closely with Associate Directors and senior leadership. This role is ideal for a seasoned media planner ready to take ownership of campaigns, deepen pharmaceutical expertise, and contribute meaningfully to both HCP and DTC initiatives. You should be comfortable working across digital and traditional channels, navigating regulatory considerations, and applying a performance-driven mindset to media strategy and optimization. You will collaborate closely with client services, brand strategy, omnichannel, analytics, creative, and production teams to ensure seamless integration and flawless execution.
Key Responsibilities:
Media Strategy & Planning
- Support the development of comprehensive media strategies aligned to brand objectives, audience journeys, and KPIs.
- Lead the creation of tactical media plans across digital and traditional channels, ensuring accuracy, innovation, and compliance.
- Translate marketing objectives into data-informed channel recommendations and investment allocations.
- Oversee media plan execution, timelines, and deliverables in collaboration with internal and external partners.
Campaign Management & Activation
- Manage day-to-day implementation of campaigns, including trafficking oversight, partner coordination, and budget tracking.
- Ensure plans are executed accurately within Prisma and other planning systems.
- Monitor pacing and performance, proactively identifying optimization opportunities.
- Partner with analytics teams to interpret results and provide actionable insights to clients.
Client and Partner Collaboration
- Serve as a key media contact for assigned brands, participating in client meetings and presenting plan details and performance updates.
- Clearly articulate strategic rationale, channel recommendations, and optimization strategies.
- Maintain strong relationships with media vendors and data partners.
Healthcare & Regulatory Expertise
- Ensure all media plans adhere to FDA regulations, MLR guidance, and industry best practices.
- Demonstrate understanding of privacy considerations, audience targeting limitations, and messaging nuances across HCP and DTC campaigns.
- Apply knowledge of the pharmaceutical media landscape, including endemic, point-of-care, and data-driven targeting solutions.
Team Leadership & Growth
- Mentor and guide junior team members, reviewing work for accuracy and strategic rigor.
- Contribute to internal process improvements and planning best practices.
- Support new business efforts through research, plan development, and pitch participation as needed.
Experience:
- 4–6 years of media planning experience, with pharmaceutical or healthcare advertising experience strongly preferred.
- Experience working across digital and traditional channels including programmatic, CTV, search, social, endemic, and point-of-care.
- Working knowledge of the technical foundations of performance media, including understating of DSP platforms, audience targeting and segmentation, bid strategies, attribution models, and conversion tracking.
- Familiarity with healthcare data partners and platforms such as Doximity, Medscape, Swoop, M3 MI, Kantar, and Prisma.
- Strong understanding of media performance metrics, reporting frameworks, and optimization strategies.
- Comfortable leveraging AI tools and emerging technologies to enhance media strategy, planning, optimization, and reporting workflows.
- Experience managing budgets and collaborating across cross-functional teams.
- Excellent organizational skills, attention to detail, and client communication abilities
At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people—those who have the right talent, temperament, and teamwork orientation—to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs.
We’re looking for people with curiosity and expertise, and most of all, a positive attitude. If that sounds like you, send website links, portfolios, resumes, and passion projects to hello@mna.co
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