Supervisor, Search Engine Marketing
Much of what you need to know about minds + assembly is captured in the name itself: we think, we create, and (+) we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way.
We are seeking an experienced paid search professional with strong pharma experience and client-facing skills. The Supervisor, SEM is responsible for leading the execution, optimization, and performance management of paid search campaigns across pharmaceutical and healthcare brands. This role will help ensure our SEM programs are compliant, measurable, innovative, and integrated across broader media initiatives. The Supervisor will serve as a strategic contributor while overseeing day-to-day activation and mentoring junior team members.
Client Partnership & Communication
- Serve as a key client contact for SEM-related execution and performance updates.
- Present campaign performance, optimizations, testing roadmaps, and platform updates with clarity and confidence.
- Translate complex SEM concepts into actionable business insights.
- Partner with client services and strategy teams to help identify client opportunities, address challenges, and recommend strategic pivots.
- Support development of paid search strategies aligned with brand, media, and business objectives.
- Conduct keyword research, audience segmentation, competitive analysis, and bid strategy development.
- Identify testing opportunities across ad copy, landing pages, audience layering, and automation features.
- Partner with copy, medical and client service teams to develop compliant, high- performing ad copy aligned with messaging and regulatory guidelines.
- Support MLR submission processes for SEM creative and copy.
Campaign Execution & Optimization
- Oversee buildout and QA of campaigns in Google Ads and Microsoft Ads.
- Ensure campaign structure aligns with client goals, regulatory guardrails, and measurement frameworks.
- Lead ongoing optimizations including bid strategy adjustments, budget allocation, search term mining, audience refinements, and performance troubleshooting.
- Monitor pacing and KPIs to ensure campaigns deliver against objectives and forecast expectations.
Regulatory Compliance & Governance
- Maintain strong understanding of pharma SEM compliance requirements and evolving platform policies.
- Ensure all campaigns adhere to regulatory standards and MLR-approved guidelines.
- Support documentation and organization of materials for audits and internal compliance checkpoints.
Tagging & Measurement
- Implement and QA of tracking solutions (GA4, GTM, Floodlight, etc.).
- Partner with the intelligence/analytics team to ensure clean data capture, attribution accuracy, and proper conversion setup.
Team Leadership & Process Improvement
- Mentor and support Associates and Senior Associates focused on SEM activation.
- Provide guidance on platform best practices, QA standards, and optimization frameworks.
- Contribute to the development and refinement of SEM SOPs and workflow documentation.
- Foster a culture of accountability, collaboration, and continuous improvement.
Qualifications
- 4–6 years of experience in paid search marketing.
- Demonstrated experience managing SEM campaigns for healthcare or pharmaceutical brands.
- Experience working within regulated industries and navigating MLR processes.
- Strong working knowledge of Google Ads, Microsoft Ads, GA4, GTM, and tracking implementation.
- Proven ability to manage multiple campaigns and priorities simultaneously.
- Strong analytical skills with the ability to translate performance data into strategic insights.
- Excellent communication and presentation skills.
At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people—those who have the right talent, temperament, and teamwork orientation—to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs.
We’re looking for people with curiosity and expertise, and most of all, a positive attitude. If that sounds like you, send website links, portfolios, resumes, and passion projects to hello@mna.co
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