Specialist, Search Engine Marketing
Much of what you need to know about minds + assembly is captured in the name itself: we think, we create, and (+) we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way.
We’re looking for a detail-oriented and curious Paid Search Specialist with 2 years of experience to support the strategy, execution, and optimization of SEM campaigns—primarily within the pharmaceutical and healthcare space. This role is ideal for someone who loves the mechanics of paid search, wants to deepen their platform expertise, and is excited to grow within a collaborative, fast-moving agency environment. You’ll work closely with senior SEM leaders, media strategists, client service teams, production and cross-functional partners to help deliver compliant, high-performingsearch programs for both HCP and patient audiences.
Campaign Execution & Optimization
- Support the build, launch, and optimization of paid search campaigns across Google Ads and Microsoft Ads.
- Assist in keyword research, campaign structuring, ad copy implementation, extensions, and bid adjustments.
- Monitor daily pacing and performance to ensure campaigns align with client goals and budgets.
- Execute optimizations based on performance trends, platform best practices, and direction from senior SEM team members.
SEM Strategy Support
- Contribute to SEM planning by identifying keyword opportunities, audience signals and competitive insights.
- Partner with writing and strategy teams to help develop and implement SEM ad copy aligned with brand messaging and compliance requirements.
- Support SEM submissions through MLR by organizing documentation and ensuring approved content is used correctly.
Measurement & Tracking
- Validate conversion tracking and flag data issues to senior team members.
- Pull and analyze performance reports, highlighting trends, insights, and optimization opportunities.
Regulatory Compliance
- Adhere to pharma SEM regulatory standards and internal governance processes.
- Maintain organized records for audits, MLR approvals, and campaign documentation.
- Stay up to date on platform policies and pharma-specific SEM guidelines.
Collaboration & Growth
- Work closely with media strategy, client service, analytics, and development teams to support integrated media efforts.
- Participate in reporting and internal readouts by contributing performance insight and learnings.
- Actively seek feedback and learning opportunities to grow SEM expertise and industry knowledge.
Experience:
- 1.5 - 2 years of hands-on experience in paid search (agency experience preferred).
- Familiarity with Google Ads and Microsoft Ads; pharma or healthcare experience is a
plus. - Strong analytical mindset with comfort working in data, spreadsheets, and reporting
dashboards. - Highly organized with excellent attention to detail.
- Clear communicator who thrives in a collaborative, team-oriented environment.
- Eagerness to learn, ask questions, and grow within paid media and digital marketing.
At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people—those who have the right talent, temperament, and teamwork orientation—to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs.
We’re looking for people with curiosity and expertise, and most of all, a positive attitude. If that sounds like you, send website links, portfolios, resumes, and passion projects to hello@mna.co
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