Associate Director, Biddable Media

Much of what you need to know about minds + assembly is captured in the name itself: we think, we create, and (+) we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way. 

Open Position: Associate Director, Biddable Media 

About the role:

The Associate Director, Biddable Media is a strategic and performance-driven leader responsible for driving excellence across paid media channels, including paid search, paid social, and programmatic for healthcare and pharmaceutical clients. It is not a requirement to have equal experience or deep knowledge of all three channels in order to apply for this role, but experience to some degree across more than one channel is preferred. This role oversees the planning, activation, optimization, and performance analysis of campaigns across platforms, ensuring a cohesive, audience-first approach to biddable media.

Reporting into the VP, Digital Activation, you will serve as a subject matter expert across biddable channels, balancing compliance within regulated environments with a relentless focus on performance, efficiency, and innovation.

Key Responsibilities:

Strategic Leadership

• Lead development of integrated biddable media strategies across paid search, paid social, and programmatic aligned to brand objectives and regulatory requirements
• Partner with Media Strategy, Analytics, and Omnichannel teams to translate marketing goals into full-funnel, data-driven activation plans
• Drive channel allocation and investment strategies across search, social, and programmatic to maximize performance and efficiency
• Identify opportunities to leverage audience, intent, contextual, behavioral, and first-party data within privacy-compliant frameworks
• Develop cross-channel testing roadmaps spanning search, social, display, video, CTV, and emerging formats

Platform & Activation Oversight

• Oversee campaign activation and optimization across key platforms including:
• Paid Search (Google Ads, Microsoft Ads, SA360)
• Paid Social (Meta, LinkedIn, TikTok, endemic social platforms)
• Programmatic DSPs (DeepIntent, PulsePoint, The Trade Desk, DV360, Amazon DSP)
• Ensure best-in-class setup, structure, and execution across all channels, including keyword strategy, audience segmentation, bidding strategies, and creative deployment
• Guide implementation of healthcare-specific targeting methodologies including NPI-based targeting, claims data, endemic publisher strategies, and compliant audience activation
• Ensure pixel implementation, conversion tracking, brand safety, viewability standards, and fraud prevention are properly executed

Performance & Optimization

• Establish and align KPIs across channels (awareness, engagement, conversions, script lift, patient starts, etc.)
• Lead cross-channel optimization strategies leveraging real-time data signals, including bid management, budget reallocation, audience refinement, and creative testing
• Drive performance improvements through search query mining, audience insights, and platform-specific optimization levers
• Partner with Analytics to measure impact through attribution models, incrementality testing, script lift studies, and matched market analyses

• Translate performance data into clear, actionable insights and strategic recommendations for clients and internal stakeholders

Team Growth & Collaboration

• Manage and mentor junior activation team members
• Create operational efficiencies, documentation, and best practices for biddable workflows
• Partner cross-functionally with Ad Ops, RWD, Analytics, and Strategy teams
• Act as senior escalation point for platform and performance issues

Innovation & AI Enablement

• Leverage AI-driven optimization tools, predictive modeling, and automation features within DSPs
• Evaluate emerging programmatic technologies including identity solutions, contextual AI, retail health media, and clean room environments
• Drive forward-thinking solutions that improve efficiency, scale, and performance in a privacy-first ecosystem

Qualifications

• 6–8+ years of experience across paid search, paid social and programmatic with significant experience in pharmaceutical or healthcare marketing
• Not required to have equal experience or deep knowledge across all 3 channels
• Deep hands-on expertise across key platforms, such as: Google Ads, Meta, DeepIntent, Pulsepoint, etc.
• Strong understanding of healthcare compliance, privacy regulations, and targeting limitations within pharma media
• Experience working with HCP and DTP healthcare data partners and measurement providers, including NPI-level targeting, script lift measurement partners and healthcare attribution methodologies
• Proven leadership managing teams and complex client relationships
• Strong technical acumen including pixel implementation, tagging, identity frameworks, data onboarding, and programmatic supply paths
• Comfort leveraging AI tools and platform automation to drive smarter optimization and workflow efficiency
• Strong analytical mindset with the ability to translate data into strategic recommendations

At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people—those who have the right talent, temperament, and teamwork orientation—to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs.