VP Associate Creative Director - Writing(UK)

Much of what you need to know about minds + assembly is captured in the name itself: we think, we create, and (+) we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way. 

Open Position: VP Associate Creative Director, Writing (Europe)

About us:

Much of what you need to know about minds + assembly is captured in the name itself: we think, we create, and (+) we put things together. It’s really that simple and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our clients. Our work is consistently at a higher caliber because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand apart.

At minds + assembly, the engine of our business is commercial invention. We approach every project, every brief, and every opportunity as a chance to build something new. While our roots are in New York, we are actively expanding our global footprint, bringing our model of thinking, making, and assembling to partners around the world.

About the role:

The VP Associate Creative Director, Writing is a senior creative leader who sets the tone for writing excellence across brands and teams. They elevate the craft, push strategic thinking, and ensure that every piece of work delivers both creative distinction and business impact. They are equally comfortable shaping big ideas as they are guiding teams through execution, and are viewed as a trusted creative partner by both clients and colleagues.

This role is based in Europe and represents a unique opportunity to serve as a founding creative leader in our global expansion. While Minds + Assembly does not yet have a physical office in Europe, this individual will operate as part of a connected, distributed “global office,” partnering closely with US-based teams across strategy, design, and client service.

As the senior writing lead in the region, this person will act as the creative voice on the ground for global brands, ensuring that work is both strategically sound and culturally relevant across markets. They will play a critical role in shaping how Minds + Assembly delivers creative excellence globally, helping to establish standards, ways of working, and a cohesive creative point of view across geographies.

Job responsibilities:

• Sets the creative vision and writing standards across assigned brands and teams
• Serves as the senior writing lead for global accounts, ensuring consistency and quality across markets
• Acts as a creative partner to clients, contributing to strategic discussions and shaping brand narratives
• Leads concept development and ensures ideas are insight-driven, differentiated, and impactful
• Oversees and elevates all written content, from high-level brand platforms to detailed execution
• Ensures alignment between creative output and broader brand, medical, and commercial strategies
• Partners closely with US-based creative, strategy, and client service teams to deliver integrated global work
• Collaborates across time zones to ensure continuity and cohesion across all deliverables
• Adapts messaging to reflect regional nuances while maintaining global brand integrity
• Plays a key role in new business efforts, contributing to pitches and agency growth initiatives
• Helps define and build the creative foundation of Minds + Assembly’s global presence
• Manages and mentors writers, fostering growth, development, and a culture of creative excellence
• Works closely with Client Service and Finance to ensure team and business health

Job expectations: 

• Represents the very best of m+a
• Lives our values
• Drives toward our mission
• Promotes our principles
• Inspires teams across disciplines and geographies

Professional skills and requirements:

• 8-10+ years of experience in healthcare advertising, with a strong focus on writing and creative leadership
• A portfolio that demonstrates both conceptual excellence and executional rigor across multiple brands
• Experience working across global or multi-market brands, with an understanding of regional nuances
• Ability to develop messaging that resonates across diverse audiences and geographies
• Experience collaborating with US-based teams while supporting international markets
• Strong understanding of FDA regulations and medical-legal review processes, with the ability to adapt to regional requirements
• Proven leadership experience managing and developing writers and cross-functional creative teams
• Strong presentation skills, with the ability to confidently articulate ideas to clients and internal teams
• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities
• High level of craft, attention to detail, and accountability
• Cultural awareness and adaptability when working with global clients and teams
• Ability to operate effectively across time zones and within distributed team structures

At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people—those who have the right talent, temperament, and teamwork orientation—to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs.