Director, Real Estate Public Relations

ABOUT M18

M18 is a leading public relations company specializing in the intersecting fields of hospitality, real estate and design. With a unique understanding of today's cultural, business and media landscapes, our mission is to develop and execute strategic, high-impact public relations campaigns that engage the public with compelling and meaningful storytelling. We represent a high profile group of the most innovative companies, projects and people within our areas of focus. While our projects are diverse in concept, scale and location, each of our clients has a distinct vision that influences and inspires, shaping their industry and the culture at large. From pioneering hotels with award-winning food and beverage to sky-grazing residential towers that have transformed the urban fabric, we are committed to bringing their stories to the forefront.

People of color, people with disabilities and women are strongly encouraged to apply. M18 is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

 

ABOUT THIS ROLE

M18 is seeking a Director to join our Real Estate team. The Director will lead daily client relations, plan and execute day-to-day project deliverables, support and lead junior staff, and conceptualize strategies, pitches, media placements and other promotional initiatives unrelated to earned media. This person will work closely with client leads and internal staff, delegating to peers and junior staff and develop and advance strategy with senior leaders. This is a great opportunity for someone who is well versed in the world of media, has a passion for cities and the built environment, and wants to take the lead on client initiatives and work.

Role location: This role is based in our New York, N.Y. office on a hybrid basis, in-person at least one day per week.

 

ACCOUNTABILITIES

As a Director you will:

• Develop and implement strategic communications campaigns across multiple high-profile client accounts
• Lead day-to-day client relationships across multiple accounts, serving as a key point of contact and trusted advisor
• Drive earned media efforts, engaging with top-tier and trade reporters to secure impactful coverage
• Write and edit persuasive external and internal documents such as press releases, op-eds, fact sheets, talking points, editorial board memos, and communications plans
• Help to conceptualize and execute events, brand partnerships and other promotional activities on behalf of clients
• Manage internal client teams and mentor junior staff

Qualifications:

• At least 6 years of strategic communications experience: in-house, media or journalism; PR agency experience preferred
• Deep experience in media relations and an interest in PR for corporate clients
• Outstanding project management skills, with the ability to prioritize work streams and track progress across multiple teams
• An expert multitasker. Project briefs change, deadlines move. It’s the nature of the business, and not only can you keep up with our fast-paced process, you thrive off of it. You have an ability to handle multiple projects at once, work quickly and meet deadlines in a fast-paced environment with high attention to detail
• Strong writing skills. Your background in written communication includes extensive experience developing sharp, compelling online content
• A team player. You have an ability to work with a team to meet group objectives.
• Proficient in Microsoft Word, PowerPoint and Excel

Note: Interested in this role but don’t quite meet all of the qualifications? Applicants who meet some, but not all of the above criteria are still encouraged to apply. We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.

 

COMPENSATION

M18 offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. 

Salary range (commensurate with experience and skills): $105,000- $115,000

 

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We're part of Orchestra, the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.

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