Senior Digital Designer

WE'RE LOOKING FOR

CREATIVE, RESOURCEFUL, SYSTEMS THINKER

Our London office is looking for a Senior Digital Designer to lead the creation of thoughtful, refined digital work across brand, UI and experiential platforms.
This role is about translating brand worlds into digital experiences with precision and imagination. You will take ownership of projects from concept through to delivery, working closely with Creative Directors, Strategy and the Digital Lead.

This is a hands-on role. You will be making, testing and shaping ideas, not managing from a distance.

RESPONSIBILITIES

Digital work at Made Thought covers a lot of ground despite a small and nimble team. You will work closely with the Digital Lead who will be more involved in scoping, budgeting  and representing the digital offer to clients in new business proposals, and briefing successful conversions in to you, the Senior Digital Designer, to develop conceptually and creatively alongside the wider project team (Creative Director, Design Director, Strategy, Copy & Comms). Projects vary in scale and type, from brand platforms and e-commerce to campaign and editorial experiences.

You will be involved from early discovery, including research, audits and references, through to concept development, prototyping and visual design. You will help shape ideas, not just execute them, and guide clients where direction is still forming. You will also work on new business, creating prototypes and materials to bring ideas to life.

• Take ownership of projects from concept to final delivery
• Translate brand strategy into clear, considered digital outcomes
• Prototype ideas in Figma and, where appropriate, in-browser
• Work closely with developers, understanding front-end constraints and opportunities
• Use CMS and site builder platforms to test and deliver work
• Collaborate with Creative Directors, Strategy, Copy and Innovation teams
• Present work clearly and articulate decisions with intent

Thinking and Innovation

• Contributing to digital and innovative thinking across the whole studio
• Helping evolve how the studio approaches digital, from process to output
• Participating in R&D exploring emerging tools, platforms and workflows
• Using tools such as Claude Code, Cursor and browser-based prototyping to rapidly explore and test ideas
• Applying AI to research, ideation, prototyping and asset creation
• Sharing learnings and building capability across the team

Craft and Delivery

• Maintain a high level of visual and technical precision
• Ensure consistency across platforms and touchpoints
• Design with accessibility, performance and responsiveness in mind
• Prepare work for build, including clear documentation and handover
• Oversee production where needed, acting as a quality control partner
• Consider budget, timelines and buildability in your design decision
  
  

SKILLS & EXPERIENCE

• Around 5–8 years’ experience, or equivalent, in digital design
• Able to show end-to-end projects from concept through to live output
• Comfortable working from loose briefs and shaping direction
• Balances creative ambition with usability and clarity
• Enjoys being hands-on and making work
• Communicates ideas clearly through references, sketches and prototypes
• Understands audiences, context and user journeys
• Takes a thoughtful, research-led approach to design
• Has a strong eye for detail and good judgement on priorities
• Is collaborative, open-minded and easy to work with

Core

• Advanced proficiency in Figma, including auto layout, components, variables and prototyping
• Strong digital craft across typography, hierarchy and interaction design
• Experience designing responsive experiences across multiple breakpoints
• Confidence collaborating with developers and delivering work through to launch
• Comfort using AI as part of your design process, from research to prototyping and production
• Strong brand sensitivity, particularly within culture, fashion or luxury contexts

Important

• Experience building and maintaining design systems
• Experience working with CMS platforms such as Shopify, Squarespace, Prismic or Sanity
• Understanding of accessibility and performance considerations
• Ability to build clear, compelling presentations and pitch materials

Desirable

• Motion design, kinetic typography or dynamic branding experience
• Creative coding or browser-based experimentation
• 3D or spatial tools such as Spline, Blender or THREE.js
• Basic video editing for digital or social content

ABOUT MADE THOUGHT

Made Thought is a like-minded collective of strategists, writers, thinkers, inventors, makers, dreamers, mavericks, rebels, connectors, instigators and igniters. We champion bold creativity and brave action underpinned by exceptional craft. From our studios in London and New York, we work with clients big and small who are open to change. 

We are proud to be part of The New Standard (part of AKQA and WPP), an industry-leading collective of specialists from Made Thought, Universal Design Studio and Map Project Office.

ABOUT WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.