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Our Blueprint (Company Overview)

At Madison Logic, we turn buyer uncertainty into confident action. Using data-driven insights and strategic expertise, we help marketers align every decision-maker, in every buying group, at every stage of the journey. We meet buyers wherever they are, navigating today’s non-linear decision paths to keep marketers ahead. By combining data-rich strategy with multi-channel activation, we show B2B marketers and their agency partners not just what works, but why it works, so growth is accelerated with clarity and purpose.

“When ambitious marketers connect with their most elusive buyers to achieve ambitious growth targets, something extraordinary happens.”

“It’s not magic. It’s not just logic. It’s Madison Logic.”

Built for Belonging (Why You'll Love Working Here)

Here’s why you’ll love working here:

Access to competitive compensation & benefits that reward your contributions.
Participation in employee recognition programs to celebrate achievements big and small.
Exposure to professional development & learning initiatives to help you build your own path.
Foundation built on values anchored in Accountability, Team, Urgency, Respect, Integrity, and Innovation.
Opportunities for global exposure work alongside talented colleagues across India, Singapore, the UK, and the US, expanding your perspective and network.
Invitations to yearly team offsites to connect, collaborate, and strengthen relationships in person.
Leverage a lifestyle spending account benefit so you can choose your own wellness and work-from-home perks.

Our commitment to you:

Our aspiration: A culture where every person feels confident navigating their unique path and inspired to grow every step of the way.
Our support: Meeting you where you are, empowering your growth with clarity, support, and purpose.
Our promise: Your growth is yours to lead, but never a journey you take alone.

Role Overview
The Business Development Representative (INTL) will be responsible for driving top-of-funnel engagement with senior marketing leaders across Tech, FinTech, and Telco companies in EMEA and APAC.
Based in Pune, this role focuses on outbound, account-based outreach to a defined list of target accounts, with the goal of securing high-quality meetings for the Sales team.

Key Responsibilities:

Execute outbound, multi-channel outreach (email, LinkedIn, phone, video) to a defined list of named accounts
Engage senior marketing personas, including:
- CMO
- VP / Head of Marketing
- Head of Demand Generation
- Head of Digital / Growth Marketing
Personalise messaging based on:
- Account insights
- Industry trends (Tech, FinTech, Telco)
- Madison Logic’s value proposition in ABM, demand generation, and media
Book qualified discovery meetings for Sales Representatives across EMEA and APAC regions
Collaborate closely with:
- Sales (Account Executives)
- Marketing (campaigns, messaging, content)
Maintain accurate activity tracking and reporting in CRM and sales engagement tools
Consistently meet or exceed:
- Activity targets
- Meeting / opportunity creation goals
Stay informed on:
- Digital advertising and B2B marketing trends
- Key challenges facing enterprise marketing teams

Scope & Success Metrics:

Outbound to named, target accounts (not high-volume lead chasing)
Focus on quality conversations over quantity
Success measured by:
- Meetings booked and accepted
- Pipeline influenced
- Engagement levels within target accounts
Strong emphasis on account-based selling and strategic outreach

Basic Qualifications:

1+ years experience in:
Sales development, inside sales, or marketing outreach
- (B2B SaaS, AdTech, MarTech experience is a plus)
Comfortable engaging with senior marketing stakeholders
Strong written and verbal English communication skills
Familiarity with:
- CRM systems (Salesforce preferred)
- Sales engagement tools (Outreach, Salesloft, HubSpot, etc.)
Curious about digital marketing, advertising, and B2B demand generation
Motivated by targets, learning, and career progression into Sales or Account Management

Salary Range:
₹8,00,000 - ₹1,200,000 per annum

Your Next Chapter

If you’re excited about helping clients succeed, love the idea of working at the forefront of marketing innovation, and want to be part of a team where integrity, respect, innovation, urgency, and accountability aren’t just words — they’re how we show up every day — then let’s talk.

Work Environment:

We offer a mix of in-office and hybrid working. Remote work arrangements are not available for all positions. Please refer to the job posting detail to determine what in-office requirements apply. Where applicable, hybrid WFH days work must be conducted from your home office located in a jurisdiction in which Madison Logic has the legal right to operate. WFH requires availability and responsiveness on a full-time basis from a distraction free environment with access to high-speed internet. Please inquire for more details.

Pay Transparency/Equity:

We are committed to paying our team equitably for their work, commensurate with their individual skills and experience. Salary Range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process taking into account the experience, education, certifications and skills required for the specific role, equity with similarly situated team members, as well as employer-verified region-specific market data provided by an independent 3rd party partner.

We will provide more information about our perks & benefits upon request.

Our Commitment to Diversity & Inclusion:

Madison Logic is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of sex, race, color, religion, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status.

Privacy Disclosure:

All of the information collected in this form and/or by your application by submission of your online profile is necessary and relevant to the performance of the job applied for. We will process the information provided by you in this form, your CV (including physical and online resume profiles), by the referees you have noted, and by the educational institutions with whom we may undertake to verify your qualifications with, in accordance with our privacy policy and for recruitment purposes only.

For more information on how we process the information you have provided including relevant lawful bases (where relevant) please see our privacy policy which is available on our website (https://www.madisonlogic.com/privacy/).

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Business Development Representative

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