Associate Brand Manager, Fragrance

New York

#MaesaMagic   

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com. 

About the Role 

We are looking for a skilled and enthusiastic Associate Brand Marketing Manager to join our dynamic team and drive growth across multiple brands, including Fine’ry, and fragrance incubation. This is an exciting opportunity for a consumer products enthusiast who thrives in a fast-paced, high-impact environment and is eager to shape brand positioning, execute compelling campaigns, and lead product marketing initiatives.  

In this role, you will be an integral part of executing 360° marketing programs—from ideation to launch—with a focus on building brand awareness, developing standout brand assets, and collaborating with internal and agency partners. You will also play a key role in our retail partnerships, supporting everything from sell-in and in-store merchandising programs, to brand performance tracking. Additionally, you will oversee social media content development and influencer initiatives, ensuring your brands maintain a strong, engaging, and consistent presence.  

As a highly organized and detail-oriented marketer, you will manage timelines, budgets, and cross-functional coordination, ensuring activations are flawlessly executed and drive meaningful business impact.   

This role will be on site 3 days per week in our Manhattan office.   

Key Responsibilities 

  • Brand Plans Execution – Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.  
  • Campaign Management – Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives.   
  • Retail & E-Commerce Marketing – Assist in developing retailer-specific marketing plans, in-store displays, and digital strategies, ratings & reviews to drive sales and visibility. 
  • Creative Development – In partnership with the Creative Team, develop compelling brand assets, including in-store displays, social content, and advertising materials.   
  • Influencer & Social Media – Oversee the execution of social media strategy with social team including product mapping for engaging, on-brand content (photo, video, copy), collaborating closely with internal teams.  
  • Supporting Consumer & Community Engagement – Drive brand love and product education through our consumer & social communities  
  • Market & Trend Analysis – Stay informed on relevant trends, competitive landscape, and consumer insights to identify strategic opportunities.  
  • Performance Tracking – Analyze marketing campaign performance, consumer feedback, and sales data to optimize strategies and ROI.   

Qualifications & Requirements 

  • Bachelor’s Degree in related field of study   
  • 2-3 years of brand marketing/brand management experience; CPG experience preferred.  
  • Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning.  
  • Excellent communication and collaboration skills to work across teams. 
  • Highly organized and detail-oriented with strong project management skills and the ability to juggle multiple priorities. 
  • Skilled in creating marketing collateral & presentations  
  • Strong proficiency in Microsoft Office: Power Point, Excel, Word 
  • Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms.  
  • Social media savvy, knowledge of beauty and category trends on TikTok  
  • Flexibility and willingness to take on additional responsibilities when needed.  

What We Offer    

$70,000/yr - $80,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.   

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees 

Our Commitment to You    

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.   

 

#LI-Hybrid  

 

 

 

 

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