Associate Manager, Social Media + Content, Kristin Ess

New York

#MaesaMagic   

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com. 

About the Role

The Kristin Ess Hair team at Maesa is looking for a creative and detail-oriented Associate Manager, Social Media + Content to support our growing digital presence. Reporting to the Senior Social Media Manager, this role will assist in the execution of social media strategy, day-to-day content creation, social shoot planning, community management, and reporting to drive awareness, engagement, and brand love.

This is a hands-on role perfect for someone who loves creating content, staying on top of trends, and engaging with beauty communities online.

This role is based in NYC and you will be expected in office 3 days a week, at minimum.  

What You’ll Do

Social

  • Assist in developing social calendars that support product launches and ongoing brand storytelling across Instagram, TikTok, and Facebook.
  • Support the creation of compelling content that aligns with brand voice, aesthetic, and cultural moments.
  • Engage directly with our audience through community management — responding to comments, DMs, PR gifting requests, and trend-driven conversations.
  • Stay up to date on social media best practices and new features to keep Kristin Ess Hair at the forefront of the digital conversation.
  • Deliver strong copywriting and storytelling that aligns with the Kristin Ess Hair voice.
  • Bring solid interpersonal skills and a passion for engaging with online communities to foster brand loyalty.

Owned

  • Support trend-driven, evergreen, and organic content shoots; comfortable being on-camera for brand channels when needed.
  • Assist with building content calendars and engagement strategies aligned with brand vision, goals, and cultural trends.
  • Contribute to campaign planning and cadence in partnership with the Senior Social Media Manager.
  • Help prepare monthly reports, track KPIs, and highlight optimizations for continued growth.

Paid

  • Assist in creating content briefs for paid social campaigns.
  • Support the tracking of live ads across platforms and collaborate with the customer service team to monitor consumer feedback.
  • Run paid and/or boosted campaigns through Meta and TikTok Studio

Content

  • Support the planning, scripting, production, and shooting of short-form video content (TikTok, Instagram Reels).
  • Bring video production expertise — confident in using in-app creator tools and familiar with editing software like Capcut/ Edits/ Adobe Premiere.
  • Stay ahead of trends with the ability to identify cultural moments and respond quickly with content that resonates.
  • Collaborate cross-functionally with marketing, design, and product development to bring innovative content ideas to life.
  • Help analyze, report, and optimize content performance to drive engagement and reach.
  • Experiment with new formats and iterate based on performance to evolve short-form video strategy.
  • Assist in planning and executing social shoots from concept to completion.
  • Coordinate logistics including booking models, identifying talent, securing locations, and managing shoot timelines.
  • Support in building run of show (ROS) documents and detailed shot lists to ensure efficient production days.
  • Edit and deliver content on quick turnarounds to meet campaign and trend-driven deadlines.

What We’re Looking For

  • 2+ years' experience in a social media or content role, preferably in beauty, fashion, or lifestyle.
  • Deep understanding of social media platforms, trends, and analytics.
  • Hands-on experience with paid and social scheduling tools (e.g., Dash Hudson, Meta Ads Manager, TikTok Studio, Canva, Photoshop etc.).
  • Strong copywriting and creative storytelling skills.
  • Familiarity with video editing software (Capcut, Edits, Adobe Premiere or similar).
  • Excellent communication skills and sharp attention to detail.
  • A proactive, collaborative, and trend-savvy mindset.

Bonus if you have...

  • Proven results in supporting social campaigns that drove measurable ROI.
  • Experience creating or managing content for a large consumer brand.
  • A knack for identifying and responding to cultural moments before they peak.

What We Offer   

$70,000/yr - $80,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.   

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You   

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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