Associate Brand Manager, Hairitage

New York

#MaesaMagic   

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com. 

About the Role 

We are seeking a passionate and driven Associate Brand Marketing Manager to join our team and support growth across multiple brands, including Hairitage by Mindy McKnight and ITK Skincare. This role is ideal for a consumer products enthusiast who thrives in a fast-paced, high-impact environment and is eager to help shape brand positioning, support compelling campaigns, and contribute to impactful product marketing initiatives. 

As an Associate Brand Marketing Manager, you will play a key role in executing 360° marketing programs—from ideation through launch—with a focus on building brand awareness, driving conversion, developing compelling brand assets, and collaborating closely with internal teams and agency partners. You’ll also support retail marketing efforts, including sell-in materials, in-store merchandising programs, and performance tracking. 

In addition, you will contribute to the ideation and execution support of social media content and influencer activations, helping ensure that brand messaging remains strong, engaging, and consistent across all consumer touchpoints. 

Highly organized and detail-oriented, you will manage timelines, budgets, and cross-functional coordination to ensure flawless execution and measurable business impact. 

This role is based in our Manhattan office and requires on-site presence 3 days per week. 

 

 

Key Responsibilities  

  • Brand Plans Execution – Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.   
  • Campaign Management – Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives.    
  • Retail & E-Commerce Marketing – Assist in developing retailer-specific marketing plans, in-store displays, and digital strategies, ratings & reviews to drive sales and visibility.  
  • Creative Development – In partnership with the Creative Team, develop compelling brand assets, including in-store displays, advertising materials, events and brand photoshoots. 
  • Influencer & Social Media – Contribute to the ideation and support the execution of social media content and influencer activations, ensuring content is engaging, on-brand, and consistent across all touchpoints in collaboration with internal teams 
  • Supporting Consumer & Community Engagement – Drive brand love and product education through our consumer & social communities via events and customer service. 
  • Market & Trend Analysis – Stay informed on relevant trends, competitive landscape, and consumer insights to identify strategic opportunities.   
  • Performance Tracking – Analyze marketing campaign performance, consumer feedback, and sales data to optimize strategies and ROI.    

 

Qualifications & Requirements  

  • Bachelor’s Degree in related field of study    
  • 2-3 years of brand marketing/brand management experience; CPG experience preferred.   
  • Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning.   
  • Excellent communication and collaboration skills to work across teams.  
  • Highly organized and detail-oriented with strong project management skills and the ability to juggle multiple priorities.  
  • Skilled in creating marketing collateral & presentations   
  • Strong proficiency in Microsoft Office: Power Point, Excel, Word  
  • Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms.   
  • Social media savvy, knowledge of beauty and category trends on TikTok   
  • Flexibility and willingness to take on additional responsibilities when needed.   

 

What We Offer     

$75,000/yr - $80,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.    

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees  

 

Our Commitment to You     

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.    

 

#LI-Hybrid  

 

 

 

 

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