Growth Marketing Manager, Paid Social

Overview

At Maev, we believe dogs deserve a seat at the table. Or at the very least, nutrient-dense food that’s human-grade. 

That’s why we’re relentless in our pursuit of better, faster, and smarter. As the first and only Human-Grade Raw Food for Dogs, Maev has been rooted in innovation since day one. We’re a brand built on the belief that “good” is never enough. That “normal” or “traditional” doesn’t always mean “optimal.” And that it’s better to live in possibility. For us, “impossible” is just a limiting belief. 

We’re obsessed with radically improving the lives of dogs and dog parents everywhere. 

With over 90 million dogs in the US, strong industry CAGR, an increased focus on nutrition, and traditional kibble losing market share due to lack of brand loyalty and poor quality, Maev is incredibly well-positioned to combine these strong industry tailwinds with a brand anchored in quality, transparency, and emotional connection. 

As of 2023, Maev is the #1 fastest growing, most disruptive brand in the hyper-competitive category of Pet — and the 38th fastest growing private company in America.

Our team is made up of thought leaders, risk-takers, tastemakers, disruptors, creatives, critical thinkers, and, occasionally, dog people. We attract top tier talent from the most successful, differentiated, fastest growing, and most innovative brands and organizations in the world. We win awards, we’re ambitious, and we’re on the map. We built this thing from scratch. (And we’re just getting started.) 

Join us.

Role

Maev is seeking an organized, proactive and execution-minded individual to join our team as a Growth Marketing Manager, Paid Social. The ideal candidate is experienced in scaling paid social programs to meet acquisition targets while supporting the development of effective long-term channel strategies. This is a high impact role that will share the strategy of one of our largest growth channels, Meta. This role requires close collaboration with our Creative, Partnerships, and Product teams, as well as coordination with vendors and third-party partners, to optimize the user journey from start to finish.

Our ideal candidate will have a demonstrated track record of success in growth or performance marketing, with deep expertise on paid social. You will be equal parts creative and analytical; You should be just as comfortable facilitating creative production as You are diving into analytics platforms and forecasting quarterly performance. You will have managed large performance marketing budgets to hit rigorous performance marketing KPIs and thrive in a data-driven culture.

This role supports the Growth Marketing team and reports into the Director of Growth Marketing.  

Responsibilities

• Collaboratively own our paid social strategy, measurement, reporting, and testing roadmap in partnership with Growth Marketing Management Team
• Scale and optimize our existing channels while constantly seeking out and developing test plans for new paid social platforms (TikTok, Reddit, Pinterest, etc.) 
• Manage partnerships with third-party partners and vendors to empower our paid marketing efforts
• Maximize growth through data-driven decisions with dedicated resources from Creative, Partnerships, Analytics, and Product
• Maintain daily, weekly, monthly, and quarterly KPI and financial reporting for paid social
• Monitor and interpret key metrics—CAC, CTR, CVR, CPM, CPC, ROAS, LTV—and creative indicators like thumbstop rate and hold rate
• Partner with Creative and Digital teams to optimize the full user journey from ad to landing page
• Manage Growth Creative feedback loop, including writing briefs for net new and iterative concepts, managing testing pipeline, sharing results and insights. 
• Stay current on platform updates, emerging trends, and best practices to keep our paid social program ahead of the curve

Qualifications & Experience

• BA/BS required
• 3-4+ years of in-house or top-tier performance marketing agency experience with a proven track record of building and scaling paid social channels, preferably for high-growth eCommerce or DTC companies
• Expert in Facebook bidding, targeting and optimization, with hands-on experience running campaigns large-scale acquisition programs
• Experience with other paid social marketing channels like TikTok, Reddit, Pinterest, etc. strongly preferred
• Deep understanding of attribution modeling and incrementally testing
• Experience using analytics platforms (Google Analytics) and attribution tools 
• Ability to analyze large datasets to gain insights, making confident recommendations to the Management Team. 
• Strong analytical, interpersonal and communication (written and verbal) skills (written and verbal)
• Strong attention to detail and a proven ability to manage multiple work streams at once
• A strength for connecting people and building relationships in small teams
• Highly collaborative and resourceful, with strong creative thinking skills and experience working across fast-paced, cross-functional teams
• Strong work ethic, intellectual curiosity, and commitment to continuous improvement

About You

• You are analytical and a creative problem solver by nature
• You embody ownership and execution at all levels
• You are energized by difficult and ambiguous problem spaces
• You take on obstacles with determination and excitement
• You pride yourself on personally making an impact on a business’ trajectory
• Your past employers and teammates will say, “[insert your name] will be the most impactful hire you ever make.”
• You can manage up and self identify 
• Lastly, and most importantly, you are insatiably curious, kind and empathic. Your worldview is not insular, but expansive. You are ready to do something meaningful and impactful. And above all, you love to learn and get things done.