Senior Events Producer

SUMMARY 

At Magnolia, the Senior Events Producer leads the end-to-end production of brand events and experiences that inspire, engage, and reflect Magnolia’s core values. This role is responsible for managing high-impact, story-driven events with excellence—from concept through execution—ensuring elevated guest experiences and seamless cross-functional collaboration. The Senior Events Producer brings expertise in event strategy, logistics, budgeting, and vendor management, serving as a critical partner in bringing the Magnolia vision to life through experiential storytelling. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Director of Experiences and Events and has no supervisory responsibilities. 

 ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Lead the planning, production, and execution of large-scale brand events, pop-ups, and immersive experiences that align with Magnolia’s mission and goals* 
• Develop and implement event strategies in partnership with Brand Experience leadership and internal stakeholders* 
• Oversee pre-production timelines, vendor and production schedules, and post-event analysis, ensuring operational excellence 
• Manage external vendors, production teams, contractors, and venue partners to deliver flawless event execution 
• Serve as the primary contact for venue rentals and third-party collaborations at Magnolia Silos and other Magnolia properties* 
• Develop and manage event budgets, timelines, and contracts in collaboration with the Finance and Legal teams 
• Partner cross-functionally with departments such as Marketing, Retail, Facilities, and Food Services to ensure integration and alignment across all guest touchpoints 
• Lead onsite setup and teardown, managing on-the-ground operations and real-time issue resolution* 
• Propose and pitch creative event concepts and scalable experiences, incorporating industry trends and innovation 
• Establish and maintain consistent production standards and documentation protocols to support continuous improvement and internal knowledge sharing 
• Maintain compliance with all local permitting, insurance, and safety regulations as they pertain to live event production 
• Perform other duties as assigned 

*Metrics evaluated on Performance Review 

 COMPETENCIES 

• Teamwork: Contribute to a team environment supporting diversity, equity, inclusion, and belonging. Work effectively with others, be a team player and contribute toward team goals. 
• Critical Thinking: Propose creative solutions within specific specialization. Ability to analyze data, trends, and patterns. 
• Expertise: Expert in knowledge, skills, tools, and techniques relevant to specialization. Able to develop expertise in related area(s). 
• Communication: Actively engage in listening to teammates and guests and be open to feedback from guests, peers, and management. 
• Guest Focus: Ability to proactively understand and meet guest needs, ensuring a personalized and guest-centric experience. 
• Strategy and Goal Setting: Approach change with positivity and curiosity. Know your role in achieving team goals. 
• Hard skills: Proficiency in Microsoft Office Suite, project management tools (e.g., Asana, Trello), and basic event production software (CAD, BEOs, floor planning tools). 

 ELIGIBILITY QUALIFICATIONS 

• Bachelor’s degree in Events, Hospitality, Marketing, or a related field preferred 
• 2-4 years of experience with a related degree, 4-7 years of experience with a non-related degree, or 5+ years of industry experience preferred 
• Required to work all Magnolia events; must be available to work evenings, weekends, and holidays as business needs require 

PHYSICAL DEMANDS 

While performing the duties of this job, the employee is regularly required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

WORK ENVIRONMENT 

While performing the duties of this job, the employee is frequently exposed to outside weather conditions. The noise level in the work environment is usually moderate but may increase during specific events and large-scale concerts. 

ACKNOWLEDGEMENTS  

Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. 

This job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description at any time.