Digital Marketing Specialist

SUMMARY

At Magnolia, the Digital Marketing Specialist supports the execution, optimization, and reporting of digital marketing efforts across key channels including paid and organic search. This role plays a hands-on part in implementing and advancing Magnolia’s search engine optimization (SEO) strategy and managing pay-per-click (PPC) advertising campaigns - particularly Google Ads - to drive qualified traffic, improve visibility, and support revenue growth. The Digital Marketing Specialist contributes to the success of product launches, sitewide promotions, and evergreen marketing initiatives by strengthening Magnolia’s online presence through thoughtful, data-informed digital tactics. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Director of Digital Marketing and has no supervisory responsibilities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage day-to-day execution of PPC campaigns across Google Ads, including Search, Shopping, Display, and Performance Max*
• Implement SEO strategies in partnership with Magnolia’s SEO agency, supporting both short- and long-term optimization initiatives to improve non-brand search rankings*
• Manage the smooth execution of campaigns by overseeing the entire process of trafficking and gathering all necessary creative elements well before the launch date*
• Deploy campaign tactics like optimizing keywords, managing audience lists, creating bid strategies, A/B testing and campaign tracking
• Provide QA support on all ad units to ensure optimal performance   
• Support Magnolia’s marketing calendar by working closely with creative and ecommerce teams 
• Support the Director of Digital Marketing with quarterly budget planning, traffic and revenue forecasting 
• Conduct keyword research, competitive analysis, and on-page optimization to improve organic rankings and Search Engine Results Page (SERP) performance
• Collaborate with internal teams to ensure SEO best practices are applied across content, product pages, and site updates
• Build, optimize, and monitor campaigns to improve Return on Ad Spend (ROAS), conversion rates, and overall paid search efficiency*
• Optimize product shopping feeds to ensure accuracy and performance across digital advertising platforms
• Partner with the Director of Digital Marketing to develop testing roadmaps for ad copy, landing pages, and bidding strategies
• Perform other duties as assigned

*Metrics evaluated on Performance Review

COMPETENCIES

• Teamwork: Contribute to a team environment supporting diversity, equity, inclusion, and belonging. Work effectively with others, be a team player and contribute toward team goals.
• Critical Thinking: Identify and communicate challenges in day-to-day activities. Ability to analyze data, trends, and patterns.
• Expertise: Eye for detail, accuracy, and complete all tasks in a timely manner. Possess knowledge and skills related to specific area(s) and specialized tools and techniques relevant to specialization.
• Communication: Actively engage in listening to teammates and guests and be open to feedback from guests, peers, and management.
• Guest Focus: Ability to proactively understand and meet guest needs, ensuring a personalized and guest-centric experience.
• Strategy and Goal Setting: Approach change with positivity and curiosity. Know your role in achieving team goals.
• Hard skills: Proficiency in Microsoft Office Suite, Adobe Creative Suite, and Google Docs preferred.

ELIGIBILITY QUALIFICATIONS

• Bachelor’s degree from a 4-year college or university preferred
• 2-4 years of related work experience OR an equivalent combination of education and experience preferred
• Proven experience with Google/Microsoft Ads, Google Search Console, and Digital Display Networks (Criteo, AdRoll); experience analyzing campaigns with Google Analytics and/or Adobe Analytics; Salesforce, experience with Channel Advisor, GoDataFed, SEMrush, MOZ, SpyFu, and Similarweb preferred 
• Proven experience executing SEO strategies and managing PPC campaigns, preferably in a retail or e-commerce environment
• Strong verbal communication skills and ability to collaborate across teams and with external agencies

PHYSICAL DEMANDS

While performing the duties of this job, the employee is required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

ACKNOWLEDGEMENTS

Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

This job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description at any time.