Director of Realty Franchise

SUMMARY 

The Director of Realty Franchise Business Development is responsible for leading, growing, and elevating Magnolia Realty through improved profitability, disciplined franchise expansion, and strategic integration into the broader Magnolia brand. This role sets the strategic direction for the realty franchise portfolio, ensures franchise performance and accountability, and activates Magnolia’s brand, marketing, technology, and operational teams to support long-term growth. This leader will work closely with headquarters teams to drive brand consistency, geographic real estate strategy, marketing activation, sponsorship alignment, and technology implementation across the realty ecosystem. They will also partner closely with each franchise leader to support growth trajectories, ensure operational readiness, uphold brand and cultural standards, and manage financial obligations and reporting requirements. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Chief Operating Officer and has supervisory responsibilities.  

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Develop and execute the strategic growth plan and long-term vision for Magnolia Realty franchises, balancing profitability, expansion, and brand integration* 
• Provide leadership, coaching, and accountability to franchise partners on financial performance, royalty/fee payments, operational standards, and brand compliance* 
• Build growth roadmaps with franchise partners and conduct regular business reviews covering competitive analysis, sales, profitability, operational gaps, and cultural alignment* 
• Partner with Brand, Marketing, and Creative teams to bring the Magnolia ethos to life across realty markets through campaigns, sponsorships, strategic events, and high-visibility brand initiatives 
• Build and manage the support infrastructure for franchise success, including onboarding, training, compliance, and performance management* 
• Oversee operations of Magnolia short-term rental properties, maximizing profitability while upholding brand standards for guests 
• Lead technology adoption across franchises by partnering with Technology and Operations teams to deploy systems that improve efficiency, transparency, and data-driven decision-making 
• Serve as the central connector between franchise operations and internal Magnolia teams (Brand, Marketing, Technology, Legal, People, Finance, Operations) to ensure alignment and consistent execution 
• Own KPIs for franchise health, profitability, customer experience, and brand adoption, using data to identify trends, risks, and growth opportunities* 
• Drive continuous improvement across people, processes, brand experience, and operational effectiveness 
• Perform other duties as assigned 

*Metrics evaluated on Performance Review 

COMPETENCIES 

• Teamwork: Foster a team environment supporting diversity, equity, inclusion, and belonging. Build a team that exemplifies Magnolia cultural and operating values. Lead department to ensure members are engaged and actively contribute. Mentor and develop managers to build a strong team environment. Teach and lead your team in identifying areas of strength and development to maximize team effectiveness. Ensure necessary training and tools are available for the professional development of the team. 
• Critical Thinking: Build and adhere to annual financial plans, metrics, budgets, and resource allocations to meet annual fiscal expectations. Utilize critical thinking and analytical skills to maintain the bottom line. 
• Expertise: Maintain a thorough understanding of your area and communicate the importance of accurate and timely work. Foster managers' abilities to lead and connect their employees with the resources and training needed. Lead by example. 
• Communication: Create a team environment of open communication. Encourage team members to share ideas, thoughts, and concerns. Utilize strong written and verbal communication skills to communicate with other leaders and employees across the organization. Discuss business strategy and provide clear direction. 
• Guest Focus: In all strategic and operating plans ensure a personalized and guest-centric experience is a top priority. Set the standard for this through exemplary leadership. 
• Strategy and Goal Setting: Approach change with positivity and curiosity, leading through ambiguity. Create quarterly and annual goals and establish metrics and actions needed to achieve success. Evaluate objectives and assess potential risks and make well-informed decisions that lead to growth and align with organizational goals and values. 
• Hard skills: Passionate about product with experience leveraging market trends, data, and a critical eye to anticipate customer needs (combining both the “science” and “art” of merchandising), Expertise in crafting merchandising strategies and coordinating cross-functional partnerships to drive alignment, best-in-class product, and business growth. Proactive, results-driven, and excited to lead in a fast-paced, evolving environment  

ELIGIBILITY QUALIFICATIONS 

• Bachelor's degree from a 4-year college or university required 
• 8–10+ years of leadership experience in franchise operations, real estate, multiunit business management, or related fields.  

PHYSICAL DEMANDS 

While performing the duties of this job, the employee is regularly required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

WORK ENVIRONMENT 

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.   

ACKNOWLEDGEMENTS  

Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. 

This job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description at any time.