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Director of AI GTM

North America

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 12,000 businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

As the Director of AI GTM, you will be responsible for leading the integration of AI across our demand generation ecosystem. This leader will move fast to design, test, and scale AI-driven programs that unlock new levels of efficiency, personalization, and pipeline growth. Reporting to the VP of Growth Marketing & Strategy, you will partner with Acquisition, Customer & Lifecycle, Field Marketing, and Marketing Operations within the team to operationalize AI use cases, build AI GTM playbooks, and ensure MaintainX is always ahead of the curve.

What you’ll do:

AI GTM Strategy & Leadership

  • In partnership with the VP of Growth Marketing & Strategy, you will define and execute MaintainX’s AI GTM roadmap, aligned to growth and revenue goals.
  • Rapidly identify, prioritize, and deploy AI use cases across acquisition, sales enablement, lifecycle, and customer expansion.
  • Partner cross-functionally with Marketing, Sales, Customer Success, and Product to embed AI into core workflows.

Execution at Speed & Scale

  • Launch AI-powered GTM programs with fast experimentation cycles to accelerate learning and impact.
  • Enable real-time orchestration of campaigns, sales plays, and customer journeys using AI.
  • Build frameworks for rapid creative testing, personalization, and sequencing across digital, field, and lifecycle channels.

AI Infrastructure & Tooling

  • Evaluate, implement, and optimize AI platforms (Demandbase, Clay, Jasper, Signals AI, Warmly, VEO, etc.) with a focus on fast activation and measurable revenue impact.

Ensure responsible AI adoption, compliance, and governance across GTM programs.

What you’ll bring:

  • Speed to Impact: You believe execution velocity is a competitive advantage, and you design AI programs that deliver results quickly.
  • Experimentation Mindset: You thrive in ambiguity, running rapid tests, learning fast, and scaling what works.
  • Cross-Functional Influence: You excel at building alignment across Marketing, Sales, and CS while pushing bold innovation.
  • Strategic Rigor + Tactical Agility: You can connect AI to enterprise growth strategy while being hands-on in the details of execution.
  • Responsible Innovation: You value responsible AI adoption that balances performance with compliance, privacy, and ethics.
  • Builder Mentality: You are energized by standing up new functions, frameworks, and processes from the ground up.

About you:

  • 10+ years of experience in B2B SaaS GTM leadership across Growth Marketing, Sales, or Revenue Operations, with 3+ years in AI/automation leadership roles.
  • Proven success deploying AI to accelerate pipeline creation, deal velocity, and customer expansion.
  • Deep familiarity with MarTech, RevOps, and SalesTech ecosystems, alongside strong knowledge of AI platforms and workflows.
  • Track record of fast execution and experimentation frameworks that deliver measurable revenue impact.
  • Strong technical fluency to evaluate AI models, vendors, and integrations.
  • Demonstrated leadership in building, mentoring, and enabling cross-functional GTM teams.

What’s in it for you:

  • Competitive salary and meaningful equity opportunities.
  • Healthcare, dental, and vision coverage.
  • 401(k) / RRSP enrolment program.
  • Take what you need PTO.
  • A Work Culture where:
    • You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
    • We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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