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AI Manager of Growth and Acquisition

North America

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 12,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

As the AI Manager of Growth & Acquisition, you will be responsible for driving the next wave of AI-powered marketing efficiency and scale. Sitting within the Growth Marketing team, this role focuses on front-end growth levers—content, targeting, and audiences—while partnering across Paid, SEO, and Lifecycle functions to deploy high-impact AI capabilities. The ideal candidate blends technical AI/ML fluency with strong growth marketing instincts, able to rapidly test, deploy, and scale acquisition plays that directly improve pipeline efficiency.

What you'll do:

  • AI Personalization Engines – Build and optimize AI-driven personalization across website experiences, ad targeting, and email journeys to improve conversion.
  • Generative AI for Creative Scale – Deploy AI tools for high-volume, high-quality content production (ads, landing pages, SEO content) that accelerate campaign velocity.
  • Predictive Audience Modeling – Run machine learning models to identify high-intent segments, create lookalike audiences, and drive precision in paid channels.
  • AI Market Research & Intelligence – Leverage AI to synthesize competitive intelligence, identify whitespace, and guide smarter targeting strategies.
  • Cross-Functional Experimentation – Partner with Paid Media, SEO, and Lifecycle Marketing teams to design and scale AI-driven acquisition experiments.
  • Deliver outcomes that: 
    • Increase efficiency of acquisition spend across paid and organic channels.
    • Improve visit-to-conversion rates through personalized and AI-optimized journeys.
    • Accelerate pipeline growth at the top of the funnel, fueling the company’s enterprise and mid-market expansion.

What you’ll bring:

  • Speed to Execution: You bias toward action, quickly moving from idea to test to scaled program.
  • Curiosity with Rigor: You explore AI tools and approaches creatively, but always measure impact and scalability.
  • Experimentation Mindset: You thrive in test-and-learn environments, designing bold experiments and doubling down on what works.
  • Collaboration Across Functions: You partner deeply with Paid, SEO, and Lifecycle teams to maximize the impact of AI-driven plays.
  • Growth Orientation: You care about pipeline, efficiency, and measurable business outcomes above vanity metrics.
  • Responsible AI: You champion ethical use of AI, ensuring accuracy, transparency, and trust in how we scale campaigns.

About you:

  • 5+ years in growth marketing, digital acquisition, or marketing analytics, with hands-on experience in AI/ML applications.
  • Proven ability to use AI platforms (e.g., Jasper, SurferSEO, Clay, Demandbase, or equivalent) for campaign execution and audience modeling.
  • Experience with paid media optimization, SEO/SEM, and digital testing frameworks.
  • Strong analytical skills and comfort with predictive modeling, experimentation, and performance reporting.
  • Entrepreneurial mindset: thrives in test-and-learn environments, bias toward speed and execution.

What’s in it for you:

  • Competitive salary and meaningful equity opportunities.
  • Healthcare, dental, and vision coverage.
  • 401(k) / RRSP enrolment program.
  • Take what you need PTO.
  • A Work Culture where:
    • You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
    • We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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