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Director, Growth Marketing

Santa Monica, CA

About Malbon

Committed to golf's evolution, Malbon is a lifestyle brand revolutionizing the sport by weaving in the energy of fashion, music, art, and design. Founded in Los Angeles in 2017 by Stephen and Erica Malbon, the brand is rooted in a bold philosophy of self-expression and inclusivity. Its distinctive apparel and accessories set Malbon apart, guided by the power of collaboration and community. From global partnerships with Nike, adidas, and New Balance to ambassadors like PGA Champion Jason Day and LPGA standout Charley Hull, Malbon’s not just reshaping golf—they’re building a movement.

Malbon is looking for a Director, Growth Marketing to join our team! This person will report to the VP, Digital and own our performance marketing strategy across paid media, customer acquisition, and growth initiatives. The ideal candidate is equal parts strategic leader and hands-on operator, with experience scaling omni channel consumer brands through data-driven marketing.

Location: Malbon HQ is based in Santa Monica, CA. We operate on a hybrid schedule of 3 days per week in-office. 

What You'll Do

Growth Strategy, Channel Ownership & Media Investment

  • Lead integrated growth marketing strategy across Paid Social, Paid Search/Shopping, CTV/OTT, Affiliate/Partnerships, brand media, and test channels
  • Own the channel plan and media investment strategy for evergreen acquisition, product launches, promotional moments, seasonal campaigns, brand campaigns, and audience expansion
  • Set goals by channel, campaign, consumer segment, product/category, and funnel stage, with a focus on new customer growth, incremental revenue, CAC/nCAC, ROAS/MER, payback, LTV:CAC, contribution margin, and media efficiency
  • Allocate budgets across demand capture, paid social prospecting, retargeting, upper/mid-funnel demand creation, affiliate, CTV/OTT, and emerging media opportunities
  • Drive platform-level rigor across campaign structure, bidding, targeting, audiences, product feeds, budget pacing, tracking, launch readiness, QA, and optimization cadence
  • Partner with Finance and Analytics on forecasts, scenario models, incrementality guardrails, and investment recommendations that balance scale, profitability, and long-term customer quality

Ad Creative Strategy, Campaign Briefing & Channel Testing

  • Lead paid media creative strategy and briefing across paid social, paid search/shopping, CTV/OTT, affiliate, and brand media campaigns
  • Translate business priorities, audience insights, product/category focus, and channel learnings into briefs that internal teams and agency partners can execute against
  • Build a creative learning agenda across hooks, claims, value propositions, creator/UGC concepts, formats, offers, messaging angles, and customer objections
  • Evaluate and test channels and tactics such as YouTube, TikTok, retail media, marketplace advertising, podcasts/audio, social commerce, and AI-enabled media or creative tools
  • Partner with Brand and Creative to ensure acquisition and brand media remain on-brand while producing measurable consumer and performance learnings

Consumer KPIs, Measurement, Reporting & Financial Management

  • Own growth marketing reporting and performance across customer acquisition and revenue goals
  • Analyze campaign and channel performance to identify opportunities and optimize results
  • Deliver actionable insights and recommendations that inform marketing strategy and investment decisions
  • Partner cross-functionally with Analytics and Finance on forecasting, measurement, budgeting, and reporting
  • Use data to shape channel strategy, creative direction, and future testing initiatives

Agency, Vendor, Platform & Cross-Functional Leadership

  • Manage a large portfolio of external agencies, vendors, platform partners, media reps, and technology partners across scopes, deliverables, workback plans, budgets, contracts, and business cases
  • Establish clear operating rhythms across internal stakeholders and external partners, including weekly optimizations, test reviews, budget pacing, creative reviews, campaign readouts, and executive updates
  • Maintain a strong pulse on platform changes, privacy and tracking changes, AI-enabled capabilities, competitive media strategies, consumer behavior shifts, and growth marketing best practices
  • Serve as growth marketing expert and point of view across the organization 

What You’ll Bring

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred
  • 8+ years of experience in growth marketing, performance marketing, customer acquisition, digital, or ecommerce
  • Experience in apparel, multi-location retail/service, or DTC-to-omnichannel businesses is a plus
  • Experience leading agencies, vendors, platform partners, and cross-functional stakeholders
  • Proven experience managing and scaling multi-million dollar annual paid media budgets while balancing growth, efficiency, customer quality, and profitability
  • Hands-on experience across Meta, Google Search/Shopping, TikTok, YouTube, CTV/OTT, affiliate, and emerging growth channels; experience with brand media spend, retail media, marketplace advertising, podcast/audio, influencer/creator performance, or direct mail is a plus
  • Strong analytical and financial acumen, including fluency in CAC/nCAC, ROAS, MER, LTV:CAC, payback, contribution margin, incrementality, attribution, and cohort analysis
  • Deep understanding of growth marketing levers across paid social, paid search/shopping, CTV/OTT, affiliate, brand campaigns, audience strategy, budget allocation, ad creative, and media mix effectiveness
  • Strong creative judgment and ability to write, evaluate, and improve ad creative briefs using consumer insights, channel learnings, performance data, and brand strategy
  • Ability to manage a complex external partner ecosystem while stakeholders aligned on priorities, timelines, and performance expectations
  • Strategic thinker and hands-on operator who can build forecasts, evaluate investment tradeoffs, and dive into channel, campaign, creative, and budget-level details
  • Excellent communication and executive storytelling skills, with the ability to turn data into clear insights, recommendations, and action plans
  • Curious, test-oriented, and energized by experimentation, platform change, AI-enabled marketing, new media channels, and continuous improvement

Compensation

This is a full-time position with an expected salary range of $170K-$190K. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications.

Perks & Benefits

  • Benefits: Competitive plans for Medical, Dental, Vision 
  • 401(k) + matching
  • Generous PTO policy + observed holiday calendar 
  • Monthly mobile/internet stipend
  • Employee discount for eligible Malbon products

Diversity & Inclusion

At Malbon, we celebrate individuality. Our team is built on inclusivity, creativity, and community. We’re committed to fostering a diverse workplace where every employee feels welcomed, respected, and empowered to grow.

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