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Manager, Growth Marketing

New York, NY

About Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, and Mando. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date. 

About Harry’s & Flamingo

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Both brands launched with the ambition to improve the shaving and personal care experiences for millions of people everywhere. Since launching in 2013 and 2018 respectively, they’ve fundamentally changed the dynamics of their categories, with Harry’s growing to be the #2 men’s shave brand globally, and Flamingo the #3 player in U.S. women’s shave. Harry’s and Flamingo are committed to making a positive impact in the world and support nonprofits focused on mental and physical wellbeing.

Harry’s and Flamingo are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays & Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

 

About the Role

We’re looking for a Growth Marketing Manager to lead and scale growth marketing efforts across both Harry’s and Flamingo. In this highly data-driven role you’ll be responsible for the strategy, execution, and optimization of performance marketing campaigns—owning key channels such as Google, Display, and Affiliate, with a strong focus on unlocking and scaling emerging channels. This role is ideal for someone who thrives at the intersection of creative problem solving, rigorous analytics, and hands-on execution. You will run programs that directly impact our omni-channel growth, with a focus on driving efficient new customer acquisition and improving customer lifetime value (LTV).

 

Responsibilities:

  • Define strategy, manage, and efficiently scale customer acquisition across multiple channels 
  • Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets
  • Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
  • Track and report on performance, identifying key wins and learnings to advise future campaigns
  • Identify opportunities to expand into new digital channels
  • Work cross-functionally on projects across Harry’s and Flamingo portfolio of products
  • Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers

This might describe you:

  • The ideal candidate wants to use their strategic and analytical skills to help build a customer-centric, growth-minded organization
  • Proven track record of success (2-3+ years) in management consulting, strategy & operations, technology, or a similar background
  • Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
  • Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
  • Experience working with complex omni-channel attribution models

 

Who you will work with:

  • Report to Director of Growth Marketing
  • Work side-by-side with a best-in-class Growth team - Performance Marketing, Creative Development, and Analytics 
  • Internal teams at Harry’s including Product, Lifecycle & Engagement, Brand Marketing, and more
  • Manage external vendors and agency partners across various marketing channels and tools



Benefits and perks

  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Mammoth Brands 
  • Flexible time off and working hours
  • Wellness and L&D stipends
  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
  • 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from all of our brands

 

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $120,400-$150,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.  

 

 

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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Demographic Questions - US

Please take a moment to self-identify via this voluntary survey. Individual responses collected from this survey:

  • Will not be accessible to anyone making hiring decisions with respect to this role 
  • Will have no bearing on your application or candidacy 

This data will be used exclusively for analytics-based reporting related to our Diversity & Inclusion efforts. This data helps further Harry’s mission to bring together individuals from different backgrounds and perspectives as we strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. We hope that you will choose to answer. 

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