Senior Growth Executive, Growth Marketing
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About Mammoth Brands Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, and Mando. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community. We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date. |
About the Role
We are seeking an experienced Growth Executive to run our Affiliates, Display & Print channels. In this highly data-driven, analytical role, you will own the strategy, creative development, execution, and optimization to drive profitable growth through your managed channels. You will have a direct impact on the growth of Harry’s DTC business through your management of these channels, while exploring other marketing channels that will drive new customer acquisition. Experience with Affiliate marketing is essential, preferably also Tiktok experience.
Responsibilities:
- Work in collaboration with the Head of Growth to define strategy, manage, and efficiently scale customer acquisition, primarily through Affiliates, Display and Print.
- Lead and perform campaign planning, execution, and optimization to deliver new customer sales and CPA targets to budget.
- Set and manage monthly and yearly goals for profitable growth from new customer acquisition for the channels you lead
- Own sales tracking. Define and maintain the framework for accurate channel mapping to ensure all marketing activity is properly tracked, and sales are attributed to relevant channels.
- Track and report on performance, identifying key wins and learnings to advise future campaigns leveraging tools like GA, Looker & Shopify.
- Proactively identify and resolve discrepancies in tracking, ensuring data accuracy and consistency across reporting platforms
- Be adept at communicating performance reporting, optimisations & opportunities to a broader group of stakeholders, tailoring style as appropriate to the right level of detail
- Manage campaigns in platforms across Affiliates and Display, optimising targeting, offers, creative, and landing page experiences to increase conversion rates
- Be a good partner to agencies by managing relationships and workflows to ensure timely & optimal execution & results
- Collaborate closely with the Creative team to produce compelling, innovative ad content that resonates with target audiences and drives breakthrough performance.
- Identify opportunities to expand into new channels
- Partner cross-functionally with teams across Harry’s, including Brand, Product, Analytics, Demand Planning, Distribution, and Finance, to align strategies, ensure consistent execution, and deliver on broader company objectives.
This might describe you:
- Bachelor’s degree, or equivalent experience
- Demonstrable experience in an analytically challenging Growth marketing role (bonus for experience at a DTC company)
- Zero ego team player, always thinking about how to help those around you excel
- Sense of humour -- we take our work seriously, but not ourselves
- Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
- Hustle mentality; highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small.
- Insatiably curious and motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
- You thrive on direct, honest, and supportive feedback
Who you will work with:
- Report to Head of Growth
- Work side-by-side with a best-in-class Growth team - performance marketing & creative development
- Internal teams at Harry’s including Digital Product, Lifecycle & Engagement, Brand Marketing, demand planning and distribution
- External vendors and agency partners who support across various marketing channels and tools
- Private medical and comprehensive dental coverage
- Pension savings plan with company match
- Group Income Protection and Life Assurance benefits
- Equity in Mammoth Brands
- Generous time off plus 8 paid bank holidays
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
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