Retail & eCommerce Marketing Manager

Who We Are - MANSCAPED® is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target®, Walmart, and Best Buy. As a company, we’re more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team. 

Who We’re Looking For - Reporting to the Sr. Global Retail & eComm Marketing Manager, we are seeking a Retail & eCommerce Marketing Manager to lead paid retail media activations and own digital shelf performance across the MANSCAPED® retail footprint. This role will play a key role in strengthening the MANSCAPED omnichannel retail presence ensuring visibility, conversion, and consistency across every com and RMN channel. This role will oversee retail media campaign and review syndication to ensure the brand shows up consistently and powerfully across all retail partners. The ideal candidate is a digitally savvy marketer with retail and Amazon marketplace experience who thrives in a fast-paced, entrepreneurial environment.

Keys to Success - As a member of the Marketing team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED® we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.

Responsibilities:

• Lead and manage all retailer sponsored search campaigns Work in partnership with our retail marketing agency to manage campaigns across Target, Walmart, Best Buy, and Costco 
• Monitor campaign performance, optimize spend, and provide reporting and insights to drive sales growth 
• Own content optimization across retailer.com sites, ensuring best-in-class image copy, and enhancements that drive conversion 
• Manage Syndigo assets and processes to ensure accurate, timely syndication across retailer platforms 
• Oversee the Bazaarvoice platform to manage and syndicate retailer reviews across partners and develop strategies to increase review coverage and quality to support conversion 
• Provide continued support to the Marketplace team on Amazon campaigns and paid media initiatives, including assisting with Google paid media and Tik Tok affiliate campaigns as needed 
• Partner with sales, creative, digital, and retail operations teams to ensure alignment on retail marketing initiatives 
• Other duties as required

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field 
• 4+ years of experience in retail media, digital media, or eCommerce, preferably with CPG or omnichannel brands 
• Deep knowledge of PDP optimization, SEO for retail, Q&A management, and ratings and reviews strategy 
• Familiarity with Syndigo, Bazaarvoice, and Amazon Seller/Vendor Central tools 
• Hands-on experience with retail media platforms (e.g., Walmart Connect, Roundel, Costco Media) 
• Ability to work closely with Creative and Production teams to coordinate assets and ensure compliance  
• Strong analytical skills with the ability to translate data into actionable insights to improve results 
• Excellent communication and project management skills 
• Experience managing external agency partners and driving collaboration across media and analytics team  
• Detail-oriented, highly organized, and able to manage multiple projects simultaneously 

MANSCAPED® Benefits 

• Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work-life balance. 

• Health comes first, always. We provide 40 hours of paid sick leave annually, ensuring you can take the time you need to recover. 

• Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well-being.  

• We offer 9 paid holidays throughout the year (including your birthday!) to give you the opportunity to celebrate important moments and take a break from work. 

• Let us take the guess work out of retirement planning with our employee 401(k) plan and company match.  

• Some call it pet insurance, we call it Paws & Claws coverage. Our plan helps you take care of your furry family members, giving you peace of mind. 

• Our comprehensive life insurance, AD&D and long-term disability coverage provide financial security for you and your family in case of unexpected events. 

• Access comprehensive medical, dental, and vision insurance plans, along with Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), ensuring you and your family are well-covered. 

• If you're facing life's challenges, our confidential Employee Assistance Program offers resources to help you navigate them. 

• Add a layer of protection from the unexpected costs of emergencies and unexpected illnesses. Enrollment in our accident and critical illness plans can provide financial support during the most difficult of times. 

• We are a remote-first employer. You will receive a monthly utility allowance to help cover the costs of Wifi and phone usage. 

• Enjoy a generous discount on our products as part of our employee discount program, making holiday and birthday shopping a breeze. 

• Participate in our exciting wellness challenges designed to promote a healthy and active lifestyle. From step competitions to mindfulness sessions, join your colleagues in fun and motivating activities that boost your physical and mental well-being. 

• We support our families by offering paid parental leave to support you during a pivotal time in your life, adding to the family! 

• We like to cheer each other on. Our regular recognition initiatives ensure you are acknowledged for your hard work and achievements. 

• We encourage community involvement by offering one paid volunteer day per year, allowing you to support a cause that means the most to you. 

• We are a certified Great Place to Work, growing rapidly and offering incredible opportunities for advancement. Join us and be part of an exciting journey with a company that values its employees.