Data Insights Manager

Are you a skilled manager with a passion for data insights and analytics? As a Data Insights Manager, you will lead a team of analysts and consultants, driving impactful data-driven decisions for clients. Your expertise will help shape digital marketing strategies while mentoring your team and ensuring successful project delivery. Join us at VML MAP to lead innovation and influence business success!

What will your day look like?

As the Data Insights Manager, you will be responsible for leading a team of data analysts and consultants, helping to drive business decisions through actionable data insights. You will oversee the development and application of data models, reporting solutions, and analytics to optimize digital marketing strategies for our clients. Your role will involve a combination of team leadership, project management, and technical execution, while ensuring the team’s success in delivering impactful insights.

It is essential for this role to actively engage in face-to-face interactions to build camaraderie, trust, and a strong community. Share knowledge, collaborate, and spark innovation through in-person teamwork at our Toronto office.

More specifically your tasks will include:

Team Leadership and Management

• Lead and mentor a team of Data Analysts, Consultants, Data Engineers and Data Scientists, fostering a collaborative environment and helping to elevate their technical and business acumen.
• Drive the team’s intimacy with clients’ first-party data yielding an in-depth understanding of customers and prospects while collaborating with internal and client stakeholders to formulate strategies that enable business outcomes.  
• Set performance targets for your team, provide regular feedback, and guide their professional development.
• Ensure the team delivers high-quality data-driven insights, reports, and dashboards that meet client needs and business objectives.
• Manage team utilization, project schedules, and ensure that resources are allocated efficiently across multiple client projects.
• Develop and implement strategies to improve team productivity, communication, and technical expertise.
• Foster a culture of knowledge sharing and continuous learning, ensuring your team stays up to date with the latest data technologies and trends.

Individual Contributor Responsibilities

• Design, build, and implement data models, reporting solutions, and analytical dashboards to support marketing strategies.
• Collaborate with business stakeholders to understand their data requirements, providing recommendations and solutions based on data insights.
• Leverage your technical expertise to support the development of automated reporting systems and provide ad-hoc data analyses for business decision-making.
• Work hands-on with SQL, databases, ETL processes, and reporting tools such as Power BI and Tableau to deliver actionable insights.
• Support the team in creating and presenting data-driven recommendations to clients, translating complex data findings into actionable strategies.
• Collaborate with cross-functional teams, including Account Managers, Architects, Developers, and Marketing Experts, to deliver integrated, data-driven marketing solutions.

Who are you going to work with?

You will work alongside a highly skilled and diverse team of Data Analysts, Data Scientists, Consultants, and Engineers. Together, you will collaborate with Account Managers, Architects, Developers, and Marketing Operations specialists to provide actionable insights that drive data-centric marketing decisions for our clients.

You’ll join a dynamic, multicultural team passionate about unlocking the power of data. This collaborative, growth-oriented environment will allow you to both lead and contribute to impactful projects.

What do you bring to the table?

You are a natural leader who is passionate about data and analytics, with the ability to manage and mentor a diverse team while delivering actionable insights to clients. You thrive in a fast-paced environment and are committed to driving business impact through data-driven decision-making. With your strong technical expertise and communication skills, you will help clients leverage data to optimize their marketing strategies and grow their business.

In addition, you have:

• 5+ years of experience in a senior data consultant or business liaison role, with expertise in data, business intelligence, and analytics.
• Hands-on experience with SQL, databases, ETL processes, and reporting tools (Power BI, Tableau, or similar).
• Experience in designing and developing reporting dashboards, and providing insights that support digital marketing strategies.
• Familiarity with data models and business intelligence solutions, and a background in creating data solutions for marketing teams.
• Experience with Google Insights/Google Analytics is a plus.
• Strong communication skills in English, with the ability to present complex data findings to both technical and non-technical stakeholders.
• Experience in leading a team, managing workloads, and driving productivity through strategic leadership.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

For more information, please visit our website, and follow us on our social channels via Instagram and LinkedIn.

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