MAP Catalyst Academy - Experience Strategy x Paid Media Solutions

Track 2: Experience Strategy x Paid Media

Our Experience Strategy Department

We turn business opportunities and customer insights into actionable strategies and personalized communications. We engage audiences and inspire consumers to take action in the moments that matter.  Directed by business strategies, inspired by customer insights, fueled by data and enabled by tech, we work with our clients to define a cohesive lifecycle strategy and design digital activations, campaigns and automated programs. The goal is to create personalized interactions that meet the consumer in the right place, with right message, at the right time at any stage of the customer lifecycle. We are consultants, communication experts, and experience architects. We are guardians of the connected customer experience.

Our Paid Media Solutions Department

Imagine working with iconic brands like Coca-Cola, IKEA, and Nespresso to revolutionize how they interact with their customers. In Media Solutions Consulting, we are the architects behind the future of digital advertising.  As the digital world shifts toward privacy and data protection, brands need smarter ways to reach people. That’s where we come in. We specialize in unlocking the value of First-Party Data—the information customers choose to share with brands.

We use this data to create personalized, "connected" experiences across social media, search, and video.  We are not media buyers. We don’t purchase the ad space. Instead, we act as the strategic consultants and creative problem-solvers who bridge the gap between our clients and their media agencies. We design the strategies, build the audience segments, and implement the technology that makes marketing campaigns more effective and relevant.

What skills will you need?

• Strategic thinking
• Creativity
• Structured problem-solving and attention to details
• Storytelling
• Relationship Building
• Digital Curiosity

What skills will you learn?

• Data-Driven Strategy & Activation 
• MarTech & AdTech Proficiency 
• Analytical Measurement & Experimentation
• Engagement strategy
• Content planning
• End-to-end customer experience mapping

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

For more information, please visit our website, and follow VML MAP on our social channels via Instagram, LinkedIn and X.

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