MAP Catalyst Academy - Business Architecture x AI Solution Consulting

Track 4: Business Architecture x AI Solutions Consulting

Our Business Architecture Department

The Business Architecture capability empowers organizations to achieve true customer-centricity by designing and implementing the necessary changes. It functions as the architect of the company's operating model, analyzing current processes, organizational structure, and tools to pinpoint obstacles hindering the delivery of an exceptional customer experience.  

This capability then develops a blueprint for a more efficient and customer-focused organization, encompassing workflow redesign, role clarification, collaborative tool implementation, and comprehensive training. Services offered span organizational design, process optimization, and change enablement, leveraging the ability to bring processes to life through collaborative tool implementation. 

Our work is a constant movement between the helicopter perspective and the micro view. Our goal is not just to advise, but to make our organizational designs make a difference in real life. Our work is typically organized by these phases:

• Initiation: Clarifying governance, assessing organizational structure, planning interviews, understanding change management needs, and conducting risk analysis
• As-Is Analysis: Conducting stakeholder interviews, managing change narratives, performing analyses, and providing best-practice recommendations
• To-Be Design: Mapping future workflows through workshops with key stakeholders
• To-Be Implementation: Developing training materials, conducting training, and driving adoption
• Follow-up & Optimization: Continuously refining processes for optimal performance

Our AI Solutions Consulting Department

Data Solutions Consulting is part of VML MAP’s consulting practice. We help global brands turn data into real business value—by designing solutions that let them collect, understand, and use first-party data at scale. Our work sits at the intersection of business strategy, technology, and creativity. We partner directly with clients to understand their challenges, run discovery workshops, design solutions, and sometimes even build early prototypes or proofs of concept. That might mean helping a brand understand its customers better, improving how marketing performance is measured, or building AI-powered tools that make teams faster and smarter. 

You won’t just sit behind a screen—you’ll talk to clients, help solve real problems, and see your ideas turn into working solutions. We work closely with designers, engineers, data scientists, and strategists across MAP, learning how different skills come together to build something meaningful. For someone early in their career, this is a great place to learn fast. You’ll see how big companies make decisions, how technology gets built, and how ideas move from slides to real products. If you’re curious, enjoy problem-solving, and like learning by doing, Data Solutions Consulting is where business thinking meets modern tech and AI.

What skills will you need?

• Analytical
• Structured
• Empathic
• Curiosity and willingness to learn
• Strong communication skills
• Structured, problem-solving mindset

What skills will you learn?

• Organizational insight
• Holistic understanding of complexity
• Business architectural methods
• Client and stakeholder communication
• AI and data solution design
• Strategic and analytical thinking

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

For more information, please visit our website, and follow VML MAP on our social channels via Instagram, LinkedIn and X.

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