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Growth Marketing, Associate

Mountain View, CA

ID.me is building the identity layer of the internet — and with it, a category-defining brand. Marketing is at the center of that transformation, connecting ID.me with our members and customers. We build belief in our mission, trust in our products, and momentum for our growth — driving awareness, engagement, and transactions through the launch and scale of products and campaigns that resonate with members and customers alike. Together, we’re building an iconic brand and accelerating ID.me’s growth to make life safer and easier.

Role Overview
Location: Mountain View, CA (Full-time in-office)

ID.me is seeking a strategic, creative, and execution-focused Growth Marketing Associate to accelerate adoption, transactions, and retention across our ecosystem. You’ll drive onboarding, activation, and engagement programs across in-app, email, push, and emerging digital channels. 

This role blends analytical rigor with creative intuition — uncovering insights, refining targeting and messaging, and delivering high-performing, full-funnel campaigns that drive measurable growth. The ideal candidate thrives at the intersection of data, experimentation, and storytelling. You’ll support innovation in AI-powered marketing automation, experimentation, and optimization frameworks, driving continuous learning and performance improvement.

Success will be measured by tangible business outcomes — including installs, transactions, revenue growth, engagement, and retention — ensuring every initiative contributes to meaningful, measurable impact.

Responsibilities

  • Analytical Insights & Initiative Sizing
    • Analyze customer, product, and market data to uncover insights, identify friction points, and inform acquisition and engagement strategies.
    • Assess the operational and financial impact of growth initiatives—leveraging data to evaluate performance, guide prioritization, and refine tactics.
    • Build and maintain reporting dashboards to track campaign performance and key business metrics. 
  • Market & Competitive Research
    • Conduct market and competitive analyses to identify emerging trends, benchmark performance, and uncover new growth opportunities.
    • Translate external insights into actionable recommendations that influence channel strategy, messaging, and positioning
  • Planning & Campaign Management
    • Support and execute growth initiatives across onboarding, activation, adoption, and retention, contributing to the full customer lifecycle.
    • Design, run, and analyze A/B tests (e.g., messaging variations, user flow optimizations) to validate hypotheses and improve conversion across the funnel.
    • Plan and maintain the marketing calendar, ensuring alignment across teams and timely execution of campaigns.
    • Project-manage campaigns from concept through launch, coordinating with cross-functional teams to deliver with speed and precision.
  • Cross-Functional Collaboration
    • Work closely with Product, Design, PMM, Engineering, and Data Science to align campaign strategies with business goals and deliver a cohesive user experience. 
    • Document insights that share learnings, standardize best practices, and accelerate growth across the team.

Qualifications

  • 3–6+ years of experience in growth, marketing, strategy, analytics, consulting, or a related role focused on problem-solving and experimentation.
  • Strong analytical and growth mindset, with the ability to use data to navigate ambiguity, uncover insights, and guide clear decisions.
  • Deep curiosity about customer behavior—you think from first principles, dig into the “why” behind problems, and challenge assumptions to find better solutions.
  • Ability to thrive in fast-moving, zero-to-one environments—comfortable testing, iterating, and building from scratch.

Ideal candidate also has:

  • Comfortable using analytical and research tools—including internal dashboards, user data, and AI-powered platforms—to uncover insights and opportunities.
  • Thrives in dynamic, fast-changing environments with evolving priorities.
  • A self-starter mindset with strong ownership, curiosity, and drive for continuous improvement.
  • A team-first attitude with a bias for collaboration and results.
  • Bachelors degree or practical experience is required.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$133,000 - $170,800 USD

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