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VP, Consumer Integrated Marketing

Mountain View, CA

Company Overview
ID.me is the next-generation digital identity wallet that makes it simple and secure for people to prove who they are online. With a single login, users can verify their identity once and seamlessly sign in across websites without creating new logins or repeating the process. 

Today, more than 154 million users trust ID.me’s digital wallet to sign-in and verify their identity across 20 federal agencies, 45 state government agencies, 70+ healthcare organizations, and 600+ consumer brands. Our technology meets federal authentication standards, including NIST 800-63-3 IAL2/AAL2, and is approved by the Kantara Initiative. Guided by our mission of “No Identity Left Behind,” we ensure everyone has access to a secure digital identity.

ID.me is building the identity layer of the internet—and with it, is establishing a new category. As we scale, we’re investing in marketing that drives awareness, trust, growth, and engagement. This role combines Product Marketing rigor with Brand leadership to position ID.me as the category leader and launch products and campaigns that resonate with consumers. Together, we’ll fuel growth and build an iconic brand that redefines digital identity.

Role Overview
Location: Mountain View, CA (full-time in-office)

We are seeking a strategic, insights-driven marketing leader to build and lead our consumer integrated marketing. This role unites product marketing and brand strategy, shaping how our products are positioned, how our brand is expressed, and how both come together in the market. You will be the strategic architect of our story—aligning brand health with product adoption and engagement to fuel business growth.

You’ll build strategies that strengthen brand trust and awareness, launch products that matter, and design integrated campaigns that inspire engagement. This is a high-impact leadership role requiring equal parts creativity, insights and analytical rigor, and cross-functional influence.


Key Responsibilities:

Marketing Strategy: Define and evolve ID.me's brand and product positioning and messaging frameworks. Use audience, market and performance insights to drive strategies that drive business objectives.

Integrated Campaign Leadership: Architect integrated marketing campaigns across paid, owned, earned, and lifecycle channels. Author clear, insight-rich creative and media briefs that guide internal teams and agency partners. Ensure campaigns are emotionally resonant, strategically aligned, and performance-driven.

Brand Health & Business Impact: Define and track key brand metrics such as awareness, perception, and trust. Connect brand performance to engagement and growth KPIs, using data and insights to refine and optimize campaigns.

Cross-Functional Influence: Collaborate across Product, Lifecycle, Creative, Comms, Sales, and Customer Success to align marketing strategy across the business. Serve as the strategic bridge between senior business leaders and marketing execution teams.

Storytelling & Content Strategy: Guide brand storytelling that simplifies complex topics like digital identity and security into relatable narratives. Develop content that drives SEO/AEO. Develop campaign playbooks that align storytelling with product launches and strategic initiatives.

Internal Brand Advocacy: Champion the brand across the organization, ensuring all experiences—from marketing to product UX to support—reinforce trust and credibility.

Team Leadership: Build and lead a high-performing team by hiring, developing, and mentoring talent. Foster a culture of excellence, collaboration, and continuous growth within the marketing organization.


Qualifications & Experience:

  • 12+ years of experience in product marketing, brand leadership, strategic marketing, or integrated campaigns.
  • Deep experience in B2C marketing; background in trust-driven industries trust like identity, fintech, or health is a plus.
  • Proven success developing marketing strategies that create both emotional connection and commercial results.
  • Strong analytical skills with a track record of using data to guide decisions and optimize performance.
  • Proven success partnering with creative and media to lead high-impact campaigns.
  • Inspirational leadership with the ability to build a high-performing team, rally cross-functional partners, and drive alignment in dynamic environments.

Why Join Us
At ID.me, you’ll help shape the identity layer of the internet—an ambitious mission with real-world impact. As a key leader in our growing marketing organization, you’ll build an iconic brand that fuels trust, drives growth, and defines what digital identity means for the future.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$250,000 - $320,000 USD

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