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VP, Enterprise Marketing

Mountain View, CA

Company Overview
ID.me is the next-generation digital identity wallet that makes it simple and secure for people to prove who they are online. With a single login, users can verify their identity once and seamlessly sign in across websites without creating new logins or repeating the process. 

Today, more than 154 million users trust ID.me’s digital wallet to sign-in and verify their identity across 20 federal agencies, 45 state government agencies, 70+ healthcare organizations, and 600+ consumer brands. Our technology meets federal authentication standards, including NIST 800-63-3 IAL2/AAL2, and is approved by the Kantara Initiative. Guided by our mission of “No Identity Left Behind,” we ensure everyone has access to a secure digital identity.

ID.me is building the identity layer of the internet—and with it, is establishing a new category. As we scale, we’re investing in marketing that drives awareness, trust, growth, and engagement. This role combines Product Marketing rigor with Brand leadership to position ID.me as the category leader and launch products and campaigns that resonate with consumers. Together, we’ll fuel growth and build an iconic brand that redefines digital identity.

Role Overview
Location: Mountain View, CA (Full-time in-office)

We are seeking a dynamic and strategic VP, Enterprise Marketing to build and lead our B2B marketing function. This leader will drive the full enterprise marketing funnel—brand, demand generation, pipeline acceleration, and sales enablement—across government and commercial audiences.

The leader will position ID.me as the trusted partner for secure digital identity by:

  • Building industry leadership through thought leadership, content, events, analyst relations, and industry recognition.
  • Driving demand generation and lead nurture programs that fuel enterprise sales.
  • Equipping sales teams with compelling narratives, tools, and enablement assets to accelerate deals.

The role is critical to scaling ID.me’s enterprise business.

Key Responsibilities

Enterprise Marketing Strategy

  • Develop and execute integrated marketing strategies across key verticals (e.g., public sector, healthcare, commercial) and audience segments (e.g., CISOs, CTOs, CMOs).
  • Align go-to-market plans with sales priorities and business objectives.

Enterprise Brand & Thought Leadership  

  • Establish a thought leadership platform through industry presence and content —including whitepapers, research, case studies, speaking opportunities, events—that provides valuable insights to prospects and customers.
  • Drive industry recognition through analyst relations (e.g., Gartner, Forrester, IDC), industry awards, and partnerships.  
  • Ensure consistent messaging and proofpoints that position ID.me as the category leader.

Demand Generation & Nurture

  • Design and execute campaigns that deliver qualified leads and support revenue goals.
  • Build multi-channel nurture journeys across email, digital, webinars, events, and partner co-marketing.
  • Leverage data to optimize targeting, messaging, and conversion across the enterprise funnel.


Sales Enablement

  • Partner closely with sales leadership to develop pitch decks, playbooks, FAQs, and objection-handling resources.
  • Deliver training, tools, and programs that empower sales teams.
  • Develop case studies, ROI calculators, and solution briefs tailored to enterprise buyers.


Leadership & Collaboration

  • Build and lead a high-performing B2B marketing team
  • Collaborate with Brand, Growth, Communications, and Government Relations to align strategies.
  • Partner with Product and Sales to ensure messaging and campaigns reflect customer needs.

Qualifications & Experience

  • 12+ years in B2B marketing with enterprise SaaS, fintech, govtech, or cybersecurity experience.
  • Proven success leading integrated marketing functions (brand, demand gen,sales enablement).
  • Deep expertise in demand generation, ABM), and marketing automation (Marketo, HubSpot, Salesforce).
  • Strong knowledge of enterprise buying cycles, particularly in government and regulated industries.
  • Proven ability to partner with sales to accelerate pipeline and drive revenue impact.
  • Experience driving analyst relations and industry recognition.
  • Exceptional leadership and team-building skills.
  • Results-driven, data-driven mindset.
  • Excellent storytelling, communication, and executive presence.


Preferred Qualifications

  • MBA or advanced degree in Marketing, Business, or related field.
  • Experience in identity, security, authentication, or adjacent markets.
  • Familiarity with government procurement enterprise GTM motions.
  • Thrives in high-growth, fast-paced environments.

 

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$250,000 - $324,000 USD

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