Marketing Assistant

ORGANIZATION SUMMARY:

The internationally renowned Mark Morris Dance Group (MMDG) has received “highest praise for their technical aplomb, their musicality, and their sheer human authenticity.” (Bloomberg News). Founded in 1980, the Dance Group performs the repertory of choreographer Mark Morris, hailed as the “the most successful and influential choreographer alive, and indisputably the most musical” (The New York Times), whose work is acclaimed for its ingenuity, musicality, wit, and humanity. Live music and community engagement are vital components of the Dance Group. It has toured with its own musicians, the MMDG Music Ensemble, since 1996, and regularly collaborates with orchestras and opera companies around the world. In addition to 12 full-time dancers, the organization currently employs approximately 200 full-time, part-time and seasonal employees.

In the heart of the Brooklyn Cultural District, the Mark Morris Dance Center, founded in 2001, is the hub of dance and music education in Brooklyn. The nine-studio building provides affordable classes in multiple genres for people of all ages, levels, with and without disabilities, accompanied by live music. The studios, a performance space, a Wellness Center, and ancillary spaces are all available to the community and to nonprofit organizations at subsidized rates. MMDG’s Community Education Programs partner with public and private schools and community centers to provide customized classes. MMDG also offers customized dance workshops for persons with Parkinson’s disease.

MMDG programs in NYC and worldwide engage over 100,000 people annually. Propelled by core values of community, access, excellence, and creativity, MMDG is committed to ongoing equity, diversity, and inclusion work to ensure its programs are welcoming and accessible to all.

Job Summary: The Mark Morris Dance Group (MMDG) seeks a part-time Marketing Assistant to join a highly motivated, results-driven marketing team dedicated to advancing the reputation and brand visibility of the Mark Morris Dance Group and Music Ensemble, while expanding awareness of the Mark Morris Dance Center and the Dance for PD® program. The Marketing Assistant will support the execution of MMDG’s marketing and content strategy across owned, earned, and paid channels, with a particular emphasis on content creation and email marketing. This position reports to the Marketing and Communications Manager.

The successful candidate will join a collaborative community of passionate arts and administrative professionals inspired by Mark Morris’s commitment to artistic excellence, access to the arts, and the power of the arts to connect and engage communities. MMDG is deeply committed to ongoing equity and inclusion efforts. All staff are expected to actively uphold the organization’s core values, including celebrating a diverse community, pursuing excellence in all aspects of our work, expanding access, exposure, and opportunity in dance and music, and cultivating creativity.

Key responsibilities include, but are not limited to:

General Marketing 

• Work closely with the Marketing and Communications Manager to craft messaging that supports institutional, fundraising, and marketing goals.
• Assist the Marketing and Communications Manager in coordinating with national and international presenters to support the company while on tour.
• Support press and media efforts by liaising with the Dance Group on press listings, pitches, press kits, and other press assets.
• Collaborate with the Marketing and Communications Manager to maintain and update the department’s archiving system, including photographs, videos, press articles, and press quotes.

Email Marketing

Assist with institutional email marketing campaigns, including:

• Drafting and laying out email in Salesforce
• Building and maintaining prospect segmentation and suppression lists
• Analyzing and reporting on email performance metrics

Website

• Assist with routine website updates and edits to ensure accuracy and timeliness of content.

Content creation

• Support the creation of social and paid ad content for the Dance Group, Dance Center, and Dance for PD programs across platforms.

Design

• Work with designers and vendors to traffic all design projects from inception to completion.
• Update in-house marketing collateral, including flyers and monthly class calendars, and maintain supply and in-house distribution of printed marketing collateral.

Supervisory Responsibilities: 

•  No

Minimum Education & Experience Requirements:

• 1 year of Marketing experience
• Creative, resourceful, entrepreneurial mindset, with roll-up-your-sleeves mentality
• Proficiency with MS One Drive and MS SharePoint
• Experience working with Adobe Creative Cloud or other design and video editing applications
• Experience with Salesforce or another CRM a plus 

Special Requirements: 

• None

YOU WILL BE SUCCESSFUL IN THIS ROLE IF YOU:

• Have a strong aesthetic sensibility – You have a great eye for design and understand the impact a good visual can have to make or break a campaign.
• Have an interest in email marketing – You are interested in exploring how email marketing can impact the success of a program and would like to dig deeper into its potential.
• Have a knack for data – You genuinely enjoy analyzing campaign results, reporting on them, and learning from data to optimize and improve on your work.
• Are independent and collaborative – You can work autonomously but also know when to seek advice from your supervisor and how to work as a team member.
• Are creative and intuitive – You are a problem-solver and can offer new ideas.
• Passionate about the performing arts – You have an interest in the performing arts community and understand the value of the arts.
• Are in alignment with our Core Values of Access, Community, Creativity and Excellence – You work well with others towards a common purpose to achieve shared goals by developing and maintaining responsive, cooperative and mutually beneficial internal and external relationships.

SCHEDULE: This is a part-time, non-exempt 20-hour per week, onsite position. A flexible hybrid schedule may be considered after the successful completion of a six-month onsite introductory period, with at least 2 days onsite. Days are flexible and will be determined upon job offer. 

We offer a comprehensive package including:

• Paid vacation, sick/personal leave, holidays and bonus days
• Access to free and discounted classes at the Dance Center and online
• Access to special events and MMDG performances (when available)
• Invitations to cultural events extended to staff members by community partners.

To join our team, please include a cover letter addressed to Shantel, Prado, Marketing & Communications Manager. Cover letters must highlight relevant experience; resume submittals without a cover letter will not be considered.

EEO STATEMENT:

We are an Equal Opportunity Employer committed to a diverse workforce and do not discriminate on the basis of race, color, creed, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or veteran status. It is the policy of MMDG to comply with all the relevant and applicable provisions of the Americans with Disabilities Act (ADA). MMDG does not discriminate against any qualified employees or job applicants with respect to any terms, privileges, or conditions of employment because of a person’s physical or mental disability. MMDG makes reasonable accommodation wherever necessary for all employees or applicants with disabilities, provided that the individual is otherwise qualified to safely perform the duties and assignments connected with the job and provided that any accommodations made do not require significant difficulty or expense.