Senior Digital Marketing Manager

Senior Digital Marketing Manager - Role & Responsibilities

About Mark Spain: 

Mark Spain Real Estate (MSRE) is a private equity-backed residential real estate brokerage helping families buy and sell homes. MSRE is the #1 real estate team in the industry for client satisfaction, with over 10,000 5-star reviews. The brokerage serves over 10,000 families a year and closes billions of dollars of real estate transactions annually. MSRE specializes in offering homeowners several selling programs, including getting the best possible Guaranteed Offer for qualified clients. Technology at MSRE plays a key role in the customer experience and in creating leverage for growth.

About the Role:

Mark Spain Real Estate is seeking a highly experienced and results-driven Senior Digital Marketing Manager to lead and optimize all paid search campaigns within Google Ads and Microsoft Ads. This pivotal role will be responsible for developing, implementing, and managing sophisticated strategies to drive high-quality leads, increase brand visibility, and achieve ambitious business objectives. The ideal candidate will possess a deep understanding of search engine marketing (SEM), a proven track record of managing large-scale advertising budgets, and the ability to translate data into actionable insights.

Responsibilities:

• Strategy Development & Execution: Develop and execute comprehensive paid search strategies aligned with Mark Spain Real Estate's overall marketing and business goals. This includes keyword research, audience targeting, ad copy creation, bid management, and landing page optimization.
• Campaign Management & Optimization: Oversee the day-to-day management of all Google Ads (Search, Local Service Ads, and Demand Gen) and Microsoft Ads campaigns, ensuring optimal performance, efficient budget allocation, and adherence to best practices.
• Budget Management & Forecasting: Manage significant advertising budgets, track spending meticulously, and provide accurate forecasting and reporting on campaign performance and ROI.
• Performance Monitoring & Analysis: Continuously monitor and analyze key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). Identify trends, insights, and opportunities for optimization.
• A/B Testing & Experimentation: Design and implement rigorous A/B tests across ad copy, landing pages, and targeting parameters to continuously improve campaign performance.
• Keyword Research & Expansion: Conduct in-depth keyword research to identify relevant and high-potential search terms, and develop strategies for expanding keyword coverage.
• Audience Targeting & Segmentation: Leverage audience targeting features within Google Ads and Microsoft Ads to reach the most qualified prospects, including demographic, interest-based, and remarketing strategies.
• Landing Page Optimization Collaboration: Partner with the marketing and web development teams to ensure landing pages are optimized for conversion and provide a seamless user experience.
• Reporting & Communication: Develop and present clear and concise reports on campaign performance, insights, and recommendations to key stakeholders.
• Staying Current with Industry Trends: Continuously stay abreast of the latest trends, algorithm updates, and best practices within the paid search landscape. Evaluate and implement new features and technologies to enhance campaign effectiveness.
• Collaboration & Teamwork: Collaborate effectively with other members of the marketing team, including traditional media, organic and paid social, SEO, and lifecycle marketing as well partner with Sales and Product teams.

Your Background:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of hands-on experience managing and optimizing large-scale Google Ads and Microsoft Ads campaigns, preferably within the real estate industry or a lead-generation focused business.
• Proven track record of achieving significant results and exceeding performance targets in paid search.
• Deep understanding of Google Ads and Microsoft Ads platforms, including campaign types, bidding strategies, targeting options, and reporting capabilities.
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.3
• Proficiency in using Google Analytics and other web analytics tools to track and measure campaign performance.
• Experience with A/B testing methodologies and tools.
• Excellent communication, presentation, and interpersonal skills.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
• Experience with CRM systems and marketing automation platforms is a plus.

Other Relevant Qualifications:

• Experience managing and executing digital advertising formats such as programmatic, streaming audio (e.g., Spotify, YouTube Music), connected TV, affiliate, and/or YouTube is a plus. 
• Other digital marketing experience, such as SEO and Email Marketing, is beneficial to collaborate effectively with team members.

Salary and Benefits Information: 

Compensation will be a combination of base salary and quarterly incentives. 

Benefits include but not limited to

Medical, Dental, Vision and Life Insurance

401k with company match 

Paid time off and company holidays