Senior Brand Marketing Lead 🐱

😻 A bit about the opportunity:

Are you a hardworking, cat-centric individual ready to transform cats lives with the power of tasty, Fresh food? Marro might just be the place for you. Our whole purrpose is to make the lives of our cats and their people happier, healthier, and that bit easier. We are guided by the joy of cats, sharing our expertise, making life easier for our community, and the importance of feeding cats something that’s healthy and that they absolutely love.

We all know dogs deserve better. But so do cats. Enter Marro - the Fresh food your cat’s been asking for. Think of Marro as Butternut’s charming younger sister who is all for cats. Because cats and dogs have their differences, but are united by their love of Fresh, tasty food.

📣 A bit about the role:

As the Senior Brand Marketing Lead, you will play a pivotal role in shaping the identity of our brand. We're on the lookout for a creative, highly motivated, results-oriented Senior Brand Marketing Lead to help define and drive forward the Marro brand.

This is a hybrid position, where you will be working from our office in White City 3 days a week (Mon, Wed & Thur), with the possibility of occasional travel to other locations as your role evolves. If you're ready to make a significant impact, join us on this exciting adventure of growth and innovation.

What you’ll do:

• Take ownership of growing the Marro brand sustainably and efficiently, including:
  • Executing impactful brand marketing activity across paid, owned and earned channels
  • Owning and communicating the brand planning calendar
  • Leading & managing internal briefing & prioritisation processes
  • Seeking out new channels and activities to deliver brand-led growth
  • Scoping partnership opportunities with other brands, organisations and talent
• Measure the performance of our brand marketing efforts effectively to inform future plans, including:
  • Running carefully devised regional or channel-specific tests
  • Setting up reporting and analysing overall brand performance through regular brand health tracking
• Act as a brand guardian to ensure we’re executing in line with our brand guidelines, including:
  • Reviewing and feeding back on creative assets produced by our internal & external creatives
  • Producing messaging guidelines for partners to inform the production of assets
• Report on and manage the brand budget, including:
  • Periodic tracking of our delivered investment against the budget we’ve committed to
  • Acting as the lead contact for agencies and partners incl. negotiating terms and costs
• Lead the brand function
  • Lead the team of designers, copywriters & creatives across multiple projects and always ensure the quality and brand standards are met
  • Direct, motivate and inspire the team to get the best out of them whilst helping them thrive in their careers
  • Revise content and presentations, approve/reject ideas, provide articulate and considered feedback to the team
  • Monitor results of team efforts and propose actions for the future
  • Collaborate closely with the wider team of passionate cat lovers
  • Foster relationships with the dog squad, collaborating on growth strategies.
• Grow the brand and build strong impactful initiatives. This is an ever growing role and the expectations will flourish with the responsibility.

👋A bit about you:

• Experience in building compelling brand plans using customer and market insight
• Proven brand strategy skills, with the ability to define key focus areas across the brand funnel and develop a cohesive plan
• Adept at executing campaigns with direct experience buying media for multiple channels
• A strong understanding of brand measurement principles, techniques, and KPIs
• Experience in managing all or part of a brand budget
• An eye for impactful design & copywriting and the ability to feedback on creative work
• Very strong communication skills and relationship-building with internal & external teams
• You're a cat lover who understands the special bond between humans and their feline family members and can build a brand that tugs at the heartstrings of our audience.
• Passion for start-ups
• Obsessed with cats

📢 Our interview process:

• Application review
• Initial call (45 minutes): Quick introductory chat with our Recruiter.
• Technical interview (60 minutes): Remote interview where you’ll be asked a number of scenario and competency based questions.
• Take home task: This will be sent to you via email and will be used to understand more about your technical skills.
• Final interviews (1 hour 30 mins) : In-person interviews in our office in White City. Part 1) You’ll be asked to run through your task and discuss practical examples from your experience. Part 2) You’ll get a chance to meet your peers.

ℹ️ Logistics:

• This team works 3 days per week from our West London office (Monday, Wednesday and Thursday) and 2 days from home. This is non negotiable, so please only apply if you’re within a reasonable commute of London.
• We reserve the right to close the position if we receive a lot of applications. We’re a small recruitment team so do bear with us - we aim to respond to all applicants personally.
• We are unable to offer visa sponsorship for this role.
• We are not looking for recruitment agency support for this role.

💛 A bit about what we offer:

• Equity option package
• 25 days holiday (plus 8 bank holidays), 5 paws days and an additional day every year of service
• £500 personal learning & development budget
• Butternut Box / Marro employee discount
• Subsidised Private Medical Insurance with Vitality
• Cycle to work scheme
• Flexible working with hybrid remote working
• Team socials, plus company-wide summer and winter parties

❗️ A few things to note:

• There is no specific timeframe this role will be live for, but we normally experience a high volume of applications. So, if you are interested, we suggest applying as soon as possible.
• We aim to respond to all applicants personally and provide valuable feedback.
• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.

 

#LI-Hybrid