Direct Response Copywriter

 

On-Target Earnings: $90,000 Base + $20,000 Performance Bonus

Location: Kelowna, BC (In-person)

Benefits: Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

👋 About Us

At Martell Media, we’re on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

🎥 Why you shouldn't work here – Radical Transparency from our CEO

📝 What Applying Looks Like

We keep it transparent and efficient. Here’s what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we’re both excited, we move forward fast

💼 About the Role

We’re hiring a Direct Response Marketer to drive revenue growth through campaigns that convert clicks into customers. You’ll own the copy, ads, and funnels that fuel our acquisition engine, with your north star being measurable revenue from qualified leads.

This is a hands-on, execution-focused role reporting directly to Sam, our Marketing Director. You won’t be buried in meetings or strategy decks, your impact will be seen in the numbers.

🔍 What You'll Do

Direct Response Copy & Creative

• Write ads, landing pages, email sequences, and sales scripts that convert.
• Collaborate with creative teammates to build compelling ad creative.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, and TikTok.
• Optimize budgets, bids, and targeting to hit ROAS, CPL, and CAC goals.
• Test new hooks, offers, and formats to unlock growth.

Funnels & Optimization

• Build and optimize funnels including lead magnets, webinars, tripwires, and VSLs.
• Run A/B tests to increase conversion rates, AOV, and LTV.

Data & Reporting

• Track performance metrics (CAC, LTV, payback period, funnel conversion).
• Provide weekly performance insights and recommendations.

🧠 What You Bring

Required

• 3–5 years in direct response marketing, growth, or performance roles.
• Strong copywriting skills with examples that drove sales.
• Hands-on experience managing paid campaigns with meaningful budgets.
• Experience with CRMs, funnel builders, and analytics tools.
• Portfolio of campaigns tied directly to revenue outcomes.

Preferred

• Experience with high-ticket or info/coaching products.
• Meta Blueprint / Google Ads certified.
• Ability to blend creative direction with data-driven optimization.

💡 You're a Great Fit If You…

• Own your numbers and thrive on results.
• Love testing, iterating, and scaling winning offers.
• Switch easily between creative brainstorming and data analysis.
• Thrive in a high-output, in-person team environment.

🌄 Why Kelowna? Why Now?

People move here for the views. They stay for the vibe. Kelowna offers:

• A thriving entrepreneurial ecosystem
• World-class outdoor activities at your doorstep
• Great schools, arts, and a vibrant, welcoming community
• Lakeside patios, mountain trails, craft coffee, and yes, amazing wine