YouTube Script Writer

Salary: $60,000 – $75,000 CAD
In-Studio, Kelowna BC

About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

Why you shouldn't work here – Radical Transparency from our CEO

About the Role

The YouTube Script Writer owns the written engine behind Dan Martell’s YouTube videos - from deep research to bulletproof outlines to retention-driven scripts. Your job is to make every video feel inevitable: clear promise, tight structure, relentless pacing, and moments that hit people in the gut (in a good way).

What You’ll Do

Research & Topic Development

• Research video topics using YouTube trends, competitor analysis, audience questions, and Dan’s frameworks.

• Pull supporting evidence, examples, stats, stories, and references to strengthen credibility.

• Build topic briefs that include angle, promise, target viewer, and key takeaways.

Outlines & Retention Architecture

• Create high-impact content outlines with strong hooks, open loops, and pattern interrupts.

• Structure videos for retention: clear beats, escalating stakes, frequent resets, and crisp transitions.

• Map “watch-next” logic (what the viewer should feel + do next) to support channel growth.

Scriptwriting (Dan’s Voice + Viral Storytelling)

• Write full YouTube scripts optimized for retention, emotion, clarity, and action.

• Capture Dan’s tone: direct, high-conviction, simple language, sharp examples, real talk.

• Use storytelling devices that keep people watching: pain-first framing, metaphor, tension, payoff, and quotable lines.

• Deliver scripts with stage direction notes for editors (b-roll ideas, on-screen text, visual beats).

Collaboration & Iteration

• Partner with producers/editors to ensure scripts translate into strong visuals and pacing.

• Incorporate feedback quickly—tighten intros, raise stakes, clarify teaching, sharpen jokes/edges.

• Build and maintain repeatable scripting systems, templates, and checklists so quality scales.

Performance Awareness

• Review performance data (retention curves, CTR, comments) and apply learnings to new scripts.

• Identify which hooks, structures, and topics are winning—and double down.

• Recommend updates to the content strategy based on what the audience is actually responding to.

What You Bring

Required

• 2–5 years writing scripts/content for YouTube, podcasts, short-form, or direct-response media.

• Proven ability to write in a creator’s voice (ghostwriting experience is a big plus).

• Strong research skills—can separate signal from noise and synthesize into clear points fast.

• Portfolio of scripts or content that demonstrates structure, pacing, and audience pull.

• You can write clean, punchy, human sentences—not “corporate content.”

• Comfortable with tight deadlines and rapid iteration.

Preferred

• Experience writing business/self-improvement/entrepreneurship content.

• Familiarity with Dan Martell concepts (Buy Back Your Time, leverage, energy management, systems).

• Understanding of YouTube retention mechanics (hook styles, pacing, open loops, CTR vs. AVD).

• Experience collaborating with editors and building scripts with visuals in mind.