Business Lead

Compensation: $110,000 Base Salary + variable + equity

Location: After 90 days, this role is required to be in-office in Kelowna full-time

About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

Why you shouldn't work here – Radical Transparency from our CEO

About the Role

We’re looking for an experienced operator who has lived the 0–1 journey. Someone who knows how to take a SaaS product from concept to paying customers. As an AI Business Lead at Martell Group, you’ll be the commercial lead behind new ventures, shaping their go-to-market strategy, validating revenue models, and driving early sales traction.

Who we’re looking for

This role is for a founder, not an operator.

• You have founded or co-founded a B2B SaaS company and taken it past early revenue. Second or third time preferred.

• You have sold to SMBs as the founder. You know how to sit in a prospect’s pain and close without a script.

• You can build your own pipeline from day one. You are not here to harvest an existing audience. You earn distribution by proving traction first.

• You index for the customer. You know how to kill features customers haven’t paid for.

• You stay calm under constant change. Pivots happen. Roadmaps shift. You adapt and keep moving.

• Prior success inside Dan Martell’s network is a strong plus.

What you’ll do

You will lead a new venture through validation, early revenue, and the first phase of scale. In the early weeks you operate solo, validating demand and closing your first paying customers using concierge delivery. Once demand is proven, Martell Ventures pairs you with a Tech Lead we have sourced and selected. You confirm working-style fit. From there you co-lead the build and scale the business alongside them.

Specifically you will:

• Define the ideal customer, offer, and pricing.

• Build your own outbound pipeline and run daily sales activity.

• Close early paying customers and deliver value before a product is fully built.

• Capture customer signal and set the product direction for your Tech Lead.

• Report daily in the early weeks and shift to weekly as the business stabilizes. Attend growth reviews with the Portfolio Growth Leader.

• Ship repeatable sales, onboarding, and delivery processes as you grow.

What success looks like

• Paying customers closed before a product is built.

• A pipeline machine that runs without reliance on Dan’s audience.

• A product roadmap driven by customer willingness to pay, not engineering ambition.

• A brand and a reputation that reflects well on Martell Ventures and Dan Martell.

• A venture on a credible path to meaningful ARR inside the first year.

What you bring

Required

• Founder or co-founder of a B2B SaaS company with proven MRR.

• Proven founder-led sales experience with SMB customers.

• Ability to self-source pipeline from day one.

• Voice-of-customer instinct.

• Full-time commitment. In-studio in Kelowna from Day 1.

Preferred

• Prior success inside Dan Martell’s network or programs.

• Experience with AI-native SaaS or product-led growth.

• Comfortable with no-code validation stacks.