Product Manager, Consumer Platform

San Francisco, CA, Los Angeles, CA, New York, NY

Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across various fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

If you want to help make an impact on our members' lives – we want to hear from you!


Snapshot of the Role:
We’re looking for a Product Manager to lead key initiatives that improve critical business metrics through experimentation, user insights, and collaboration. In this role, you'll take ownership of meaningful projects and work cross-functionally with engineering, design, marketing, and analytics to execute product work across acquisition, activation, retention, and referrals. Ideal candidates have 3–5 years of product management experience, a strong technical foundation, and a passion for building exceptional consumer-facing products.

 

What We Are Looking For:

  • Proven ability to drive impact on key product metrics through structured product thinking.
  • Experience designing, launching, and iterating on experiments that move the needle on growth or engagement.
  • Strong analytical skills and comfort working with data to inform product decisions.
  • Ability to balance business needs, user needs, and technical constraints in decision-making.
  • Skilled at gathering and translating stakeholder and user feedback into actionable requirements.
  • Empathy for users and attention to delivering a high-quality, cohesive product experience.
  • Solid technical understanding and ability to work closely with engineers on implementation.

 

Responsibilities of the role:

  • Own product initiatives contributing to growth, activation, retention, and referrals.
  • Collaborate with cross-functional partners to define roadmaps, priorities, and success metrics.
  • Write detailed product specs, define edge cases, and support agile development workflows.
  • Coordinate with marketing, operations, and support teams to ensure a smooth go-to-market.
  • Monitor product performance, run A/B tests, and use insights to iterate and improve.
  • Maintain high standards for product quality, user experience, and brand alignment.

 

Requirements:

  • Love creating amazing consumer products.
  • 3+ years of experience in product management with a proven record of driving high-impact initiatives.
  • Experience working on consumer-facing products.
  • Metrics-driven mindset, with a strong track record of using data to guide decisions, prioritize work, and measure impact.
  • Proven ability to lead projects focused on raising the bar for Craft and Quality, improving UX in core experiences like casting and playback.
  • Experience with Personalization strategies that make digital experiences feel smarter and more relevant to individual users.
  • Experience designing and running A/B tests and experiments to optimize user flows, drive growth, and validate hypotheses at scale.
  • Familiarity with monetization or upgrade flows, including surfacing value at key moments to improve conversion to higher-tier plans.
  • Bachelor’s degree (degrees in engineering / CS is a major plus.)
  • Knowledge and passion for education, online experiences, and brand.

 

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you. 

The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.

MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Salary Range

$145,000 - $165,000 USD

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