AI-Native Digital Builder

Mattermost is seeking an AI-native digital builder who treats the website as infrastructure — not a marketing brochure. We are evolving our web platform toward a modern, static-first architecture powered by a headless CMS, Git-based workflows, and AI-accelerated systems.

This role sits at the intersection of:

• Digital growth

• Website operations

• AI-driven workflows

• Automation systems

• Analytics and experimentation

You will operate and continuously improve the digital platform that powers Mattermost’s growth — including the website, automation workflows, and digital infrastructure supporting marketing programs. This is a hands-on builder role, where you will execute daily work while improving the systems behind the execution.

You will work closely with:

• Head of Growth Marketing

• RevOps

• Product Marketing

• Engineering

to ensure Mattermost’s digital infrastructure supports demand generation, pipeline growth, and enterprise credibility.

What You’ll Do

Website Platform Ownership

Operate and improve the Mattermost.com growth platform, running on a modern headless CMS and static site architecture. Responsibilities include:

• Managing content and landing pages in the headless CMS

• Launching campaign landing pages quickly using reusable templates

• Maintaining structured content models and page components

• Supporting website builds and deployments within Git-based workflows

• Using preview environments to validate changes before publishing

• QA releases for performance, accessibility, conversion logic, and analytics tracking

• Troubleshooting minor frontend issues (HTML, CSS, layout)

• Supporting experimentation on page structure, messaging, and UX

You should be comfortable operating in an environment where:

• Content is managed in a CMS

• The site deploys via CI/CD pipelines

• Changes are versioned in Git

Note: You do not need to be a full-stack engineer, but you should be comfortable working within modern web infrastructure.

AI-Driven Digital Workflows

Design and implement systems that make digital marketing faster, smarter, and more scalable:

• Build AI-assisted workflows for page generation, SEO analysis, performance monitoring, and content optimization

• Integrate AI tools into digital operations

• Design repeatable workflows that reduce manual marketing work

• Create AI-supported processes for landing page creation, metadata generation, and experimentation analysis

• Support AI-driven experimentation across web pages and campaigns

You should be able to describe:

• AI tools you actively use

• Automation workflows you’ve built

• How those workflows improved speed or outcomes

Automation & Marketing Systems

Build automation systems connecting our website with the broader marketing stack:

• Build automation workflows using n8n, Zapier, Make, APIs

• Connect website systems with Salesforce, Marketo/Pardot, 6sense, Qualified

• Automate reporting and operational tasks

• Reduce manual work across marketing operations

• Design repeatable digital workflows

You think in systems, not one-off fixes.

Conversion Optimization & Digital Growth

Help improve how visitors move through the Mattermost website and funnel:

• Improve landing page performance

• Optimize demo request and conversion flows

• Identify friction in user journeys using analytics

• Design and run conversion experiments

• Support demand generation programs with high-performing landing pages

Optimization is a continuous system, not an occasional project.

Digital Analytics & Measurement

Ensure digital systems are instrumented correctly and producing usable insights:

• Manage analytics instrumentation (GA4, GTM)

• Maintain accurate event tracking and tagging

• Support funnel and conversion analysis

• Automate reporting workflows where possible

• Ensure clean integration between website and marketing systems

Required Qualifications

• 3–6 years' experience in B2B SaaS digital growth, web operations, or technical marketing

• Experience operating marketing websites using CMS or headless CMS

• Familiarity with modern web architectures (static sites, Git workflows, CI/CD)

• Solid understanding of website fundamentals: schema, tagging, internal linking, crawl/indexing, page performance

• Hands-on experience with GA4 and Google Tag Manager

• Demonstrated use of AI tools for production workflows

• Experience building automation workflows using n8n, Zapier, Make, APIs

• Proven experience improving conversion, digital performance, or discoverability

• U.S. citizenship required — this role may require obtaining and maintaining a U.S. government security clearance in the future

What Will Make You Stand Out

• Experience operating headless CMS or static website frameworks

• Comfort working in Git-based workflows

• Experience integrating marketing tools such as Salesforce, Marketo, 6sense, Qualified

• Experience building AI-driven marketing workflows

• Strong experimentation mindset

• Curiosity about emerging technologies

• Ownership mentality and bias toward action

What This Role Is Not

This role is not:

• A content writing role

• An agency coordination role

• A light-touch digital marketing position

• Surface-level AI experimentation

This role is responsible for operating and improving the digital systems that power Mattermost’s growth.

Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in Canada. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.