Senior Associate, Consumer Content

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. 

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024) 
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a Senior Associate, Consumer Content to build and scale a best-in-class content engine that powers our member experience and fuels growth across our marketing channels. Reporting to our VP of Product and Consumer Growth, this role will sit at the intersection of content, product, and growth, creating experiences that deepen engagement, drive retention, and attract new members at the top of the funnel.

As a B2B2C company, we’re looking for a scrappy, creative builder who lives and breathes consumer culture and understands how to tell compelling stories for people navigating reproductive and women’s health — across fertility, pregnancy, menopause, hormone and metabolic health, and more.

Ideal candidates are AI-native, fluent in short-form and long-form content and video-first, and comfortable working directly with creators and agencies to scale output. This role will involve experimenting, iterating quickly, and using data to shape a repeatable playbook.

As a Senior Associate, Consumer Content & Community at Maven, you will:

• Own the content strategy and calendar for member-facing content across channels (in-product, lifecycle, social, email, landing pages), with a focus on driving ongoing engagement and retention.
• Concept, write, produce, and ship content across formats:
• Short-form video (TikTok, Reels, YouTube Shorts)
• Short-form copy (social, push, in-app, email)
• Long-form content (guides, scripts, landing pages, editorial stories)
• Produce video content end-to-end — filming, editing, captioning, and remixing — while leveraging AI tools (for ideation, scripting, editing, voice/clip generation, auto-captioning, analysis) to dramatically accelerate production.
• Develop and refine a content playbook for what resonates, testing formats and editing styles, and scaling output without sacrificing quality.
• Design content within the member experience in partnership with Clinical teams, ensuring that content supports member education, drives return visits and retention, and feels emotionally resonant and on-brand.
• Collaborate with creators, agencies, and production partners:
• Brief and manage micro-creators, influencers, and creative agencies
• Maintain a consistent tone and quality bar across all partners
• Analyze performance and optimize relentlessly:
• Review content performance daily and iterate based on what’s working
• Translate insights into new concepts, formats, and channel strategies
• Partner cross-functionally while staying fast and scrappy, working closely with Brand, Growth, and Product but maintaining the independence and pace of a one-person studio.
• Feed member and market insights back into the business, helping inform product decisions, brand positioning, and future content opportunities.

We’re looking for you to bring:

• AI-native and TikTok-native
• High-agency, scrappy, fast-moving
• Creative and analytical 
• Comfortable being a one-person studio
• Strong storyteller and cultural observer
• Healthcare and/or Health & Wellness experience is a bonus

The base salary range for this role is $89,000 - $115,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week  (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days 
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits. 

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.