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Director, Digital

New York, NY

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and brands to a workplace that’s alive with courage, ideas, respect and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our storytelling skills or unleashing game-changing insights that result in campaigns that win in the marketplace. We invite you into our world of creativity, ideation, and communication. Come Be Inspired...Come work with us at M Booth.

What You’ll Do:

As a Director, Digital Strategy you are running critical pieces of our social media business, managing account teams and being a client counselor, primarily for Google, an M Booth client and partner since 2013.

You are a key member of new business pitches as well as developing business with existing clients. You’re expected to be tenacious in motivating teams, inspiring clients, and being a domain expert in both social media and the industries where Google operates. 

Responsibilities

 Client Leadership:

  • Put yourself in the clients’ shoes: Provide strategic counsel to them while being a voice for them. 
  • Trust is earned not given: Build strong client relationships by delivering above expectations.
  • A team effort: Supervise and direct account teams to ensure client deliverables are met.
  • Think 360: Create holistic campaigns and programs that include influencer, organic and paid social, events, and more.

Program Oversight & Management:

  • Design flexible work-plans for programs (we use an Agile system)
  • Ensure work output is the best it can be (of self and team members)
  • Attend special events and activations (virtual and in-person)
  • Collaborate within integrated agency teams and with agency partners
  • Problem-solve quickly when issues arise
  • Create and track budgets; understand profitability and servicing
  • Set trackable goals and KPIs for your programs

Team Management:

  • Be motivational and inspiring, implementing ideas that help build culture
  • Set performance standards for account teams
  • Coach in real-time and provide actionable feedback and guidance to add value
  • Challenge the status quo by getting team members to think differently
  • Be a problem solver and help team members complexities of the business
  • Collaborate with supervisors to determine staff and resource allocation against accounts based on strengths, passions and opportunity areas

What You’ll Bring:

  • Solid foundation in social media strategy (focus on organic social), marketing, content strategy
  • Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots (you don’t need to know how to design, but you have to appreciate good design)
  • Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandize results
  • Strong understanding of how digital and social media fit into the broader marketing mix
  • Proven ability to lead projects and client communications, presentations
  • Skilled in motivating teammates and helping them grow
  • In touch with cultural and industry trends--always paying attention to what’s happening on social media platforms 
  • A self-directed and motivated approach that takes ownership of projects and follows them through to the end 
  • 5-7 years of experience
  • Experience managing a team of 3-4 direct reports
  • Experience in the tech sector (adtech a bonus)
  • Experience with social media measurement and publishing platforms such as Sprinklr and Brandwatch
  • Experience with project management software such as Monday.com or Asana
  • Bachelor’s Degree

What We’ll Bring:

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits
  • SALARY: $101,000 - $135,000/year 

 

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C

 

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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