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Digital Community Associate

NYC/HYBRID

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. 

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We now have an opportunity for a Digital Community Management Associate to join our growing team and help drive social engagement, community insight, and creative ideation—particularly for CPG brands looking to show up in culture with relevance and resonance.

About The Role:

This is the role for someone who’s extremely online in the best way—you’ve got a feel for what’s trending on TikTok before it’s on a deck, you understand the nuance of brand tone in the comments section, and you can spot a UGC gem in a sea of scroll.

As a Digital Community Management Associate, you’ll be at the center of the conversation—monitoring, engaging, and surfacing insights that shape how our clients connect with their communities. You’ll collaborate with creatives, strategists, and client leads to bring bold social ideas to life—and learn what it takes to build brands in the fast-moving world of digital culture.

What You’ll Do:

Community Management & Engagement

  • Monitor and engage across social platforms (especially TikTok and Instagram) in partnership with a Community Manager coordinator, ensuring timely and tone-appropriate responses
  • Use the brand’s voice to jump into trending moments, fan comments, and cultural conversations
  • Spot opportunities to engage beyond owned channels—duets, stitches, surprise shoutouts
  • Support publishing content to social channels and keeping content calendars organized
  • Collaborate with creatives and project managers to turn ideas into platform-optimized content
  • Surface platform trends, tone shifts, memes, and social behaviors to integrate into upcoming content

Monitoring & Reporting

  • Use tools like Sprinklr, Brandwatch, Talkwalker, and more to track sentiment, brand mentions, and emerging conversations
  • Analyze content performance and distill learnings to share with internal and client teams
  • Meaningfully contribute to campaign wrap-ups and platform POVs
  • Drive ongoing reporting/updates on community management, with POV on what’s working or can be improved

Client Collaboration

  • Join client meetings to provide real-time updates and observations from social platforms
  • Help prepare agendas and recap notes that keep the team aligned
  • Participate in brainstorms and help bring fresh, socially informed ideas to the table
  • Support live coverage or social amplification at client events

What You’ll Bring:

  • 2–4 years of experience managing social media communities on behalf of brands (internships count!)
  • A strong grasp of social platforms—especially TikTok, Instagram, and the rhythm of what makes content land
  • Solid writing and communication skills; you can channel a brand voice while still sounding human
  • A proactive, detail-oriented mindset and a genuine interest in culture, social trends, and internet behavior
  • A team-first attitude and excitement to learn from others
  • Experience in CPG or lifestyle brands is a plus, but curiosity is essential

What We’ll Bring:

  • A workplace that’s alive with creativity, respect, and humanity
  • Growth opportunities and mentorship to help you build your career in social and digital strategy
  • A hybrid model that balances flexibility and collaboration
  • Comprehensive healthcare and wellness plans for you and your family
  • 401(k), unlimited PTO, paid holidays, and Summer Fridays
  • Additional perks like commuter benefits, family leave, and well-being programs
  • Salary Range: $56,000-$65,000
    • (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
  • Location: NYC Metro Preferred

Location: Remote or in the New York office

Our Flexible Work Policy: 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together. 

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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