Influencer Strategist

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for an Influencer Strategist to join our growing team!

What You’ll Do:

As Influencer Strategist you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency - from CPG to Beauty to food & beverage, and beyond. You’ll be responsible for both contributions in all phases of the influence process for these programs/brands.  Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of brand owned social channels and influencer programming.

You are researching and identifying influencers for our programs, helping to review content to ensure it meets the briefs and helping to build out and populate client recaps showing off our incredible work. You’re expected to be tenacious

Who You Are:

• An expert in:
  • What and who is trending and applying that to influencer programming in both planned and real-time moments
  • How to make the right influencer and creator connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments
• A culture vulture with a can-do, future-forward approach and attitude
• Creative and not a box checker
• A critical thinker who goes beyond the surface level
• Excellent communication skills; clear, vocal, articulate when presenting to clients, and team in addition to clear written communications (e.g., strategy, client and team emails)
• Someone who thrives in fast-moving and collaborative (read: not toxic) environment
  • We have a one-team one dream approach; there is no “me” in team
• Exceptional problem-resolution skills, including the ability to think creatively and outside the box

What You’ll Do:

• Dissect client business objectives/goals and work with senior team members to craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
• Create, sell in and manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid
• Contribute in a meaningful way to the influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management). Including:
  • Identify and proactively connect brands to influencers/content creators that will put them at the forefront of culture
  • Manage and oversee influencer integrations + programs that speak to our brand’s targets
  • Strengthen relations with and bring relevant influencers into the fold of brands on a program and opportunistic basis that can drive cultural relevance
  • Instrumental in the day-to-day management of influencer partnerships
  • Growth towards:
    • An expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms
    • Demonstrating program success via strong reporting and storytelling
  • Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way
  • Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

Client Leadership:

• Support the team in a day-to-day capacity and at times serve as the client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, email correspondence, etc.
• Serve as a thought leader, trusted voice and advisor to clients
• Actively provide strategic counsel and be a strategic voice for the client
• Build strong relationship that establishes trust with clients

Program Oversight & Management

• Design work plans for programs
• Collaborate within integrated agency teams and with agency partners
• Problem-solve quickly when issues arise
• Demonstrate expertise in approval processes and legal requirements per individual client needs
• Understand profitability

Team Management

• Be motivational and inspiring, implementing ideas that help build culture
• Coach in real-time and provide actionable feedback and guidance to add value to teammate and the work
• Challenger of status quo
• A problem solver for the team – helps team find solutions

 What You’ll Bring:

• Expertise in influencer marketing
• Experience with influencer ID, negotiation, contracting and activation management
• Skilled in motivating teammates and helping them grow
• In touch with cultural and industry trends
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• 3-5 years of experience
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
• Bachelor’s Degree

 What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $66,000 – 80,000

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.