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Assistant Account Executive, Consumer

New York, NY

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for an Assistant Account Executive to join our growing Consumer team!

 

ASSISTANT ACCOUNT EXECUTIVE, CONSUMER BRANDS

The ever-growing Consumer team has an immediate opening for an Assistant Account Executive. 

The AAE is the backbone of a successful account team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns. You’ll work on three consumer brands, focusing on home and design PR programs that include earned media storytelling, influencer programming, and bold creative platforms. 

Media Relations

  • Build media lists using resources such as Cision and Muck Rack
  • Develop an understanding of the earned media landscape, including cultivating and maintaining relationships with key media
  • Craft pitches 
  • Conduct outreach and secure coverage
  • Monitor for coverage (client and competitive)

Influencer Programming

  • Build influencer rosters
  • Support content review process
  • Collect and report back-end creator metrics
  • Begin to form relationships with and manage influencers/managers

Project Management

  • Serve as coordinator of your team, schedule internal/client calls
  • Set call agendas and share comprehensive recaps
  • Actively participate in internal meetings, beginning to share a point of view and ideas for both improved team operations and client deliverables
  • Organize client folders and databases
  • Oversee brand samples and track inventory (if applicable)
  • Coordinate deliveries to media and influencers
  • Coordinate team/client meeting details (check in, meals, etc.)
  • Support events and mailers

Client Management

  • Contribute on client calls and draft client correspondence in a succinct manner that demonstrates your expertise and command of the subject/project that you are owning
  • Earn client and team trust by driving the day-to-day execution of client and account projects and deliverables with support from the team, flagging potential challenges and opportunities to senior team members

Measurement & Merchandising

  • Manage clips and media placement coverage reports/ tracking documents
  • Provide ongoing monitoring for client and competitor coverage
  • Own ongoing client reports (e.g., weekly, monthly, quarterly, yearly, etc.) and trackers, keeping them updated and accurate
  • Identify trends or opportunities through reporting and monitoring, evaluating the ‘why’ behind the data
  • Support programmatic reports (e.g., event recap, mailer recap, influencer campaign recap, etc.)

QUALIFICATIONS

  • Bachelor’s degree or equivalent
  • 1-2 years of PR experience 
  • Strong writing and verbal communication skills
  • Positive and flexible attitude
  • Proactive and curious mindset
  • Ability to work independently and collaboratively in a team environment 
  • Ability to multitask and meet deadlines
  • Strong attention to detail and organizational skills
  • On the pulse of pop culture, trends, entertainment, and news
  • Even better if you love home decor!

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • Salary: $49,000 - $55,000/year

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: Remote or in the New York office

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

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