Account Supervisor, Consumer (CPG)
Who We Are:
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.
Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.
We are a collaborative mid-sized agency with an immediate opportunity for an Account Supervisor to join our growing Consumer team and support a major CPG piece of business.
What You’ll Do:
As Account Supervisor, you’re an important team leader, helping run an anchor CPG business for the Consumer practice with a lot of opportunity for growth and visibility. You’ll help manage complex projects, work directly with clients, and lead and inspire team members. Most importantly, you’ll work with a very talented, collaborative, and inspiring team that will have your back no matter what. This is an excellent opportunity for a communications professional who wants to be part of a fun loving team that encourages critical thinking as much as creativity (the best of both worlds!).
Responsibilities:
Client Leadership:
- Serve as a strategic voice, counselor, and day-to-day partner for the client.
- Deliver exceptional client service with clear, concise, and actionable communications.
- Actively engage in client calls and internal meetings, leading key agenda topics.
- Build strong relationships that establish trust with PR and brand team clients.
Team Leadership:
- Direct, manage, and mentor team members that could range from AC-SAE
- Coach in real-time and provide actionable feedback and guidance to add value to teammates and the work.
- Motivate and inspire, implementing ideas that help build culture.
- Challenge the status quo and be a proactive problem solver for the team.
Program Execution:
- Work with account and speciality teams (e.g., creative, influencer, measurement/analytics, etc.) to create and deliver best in class work.
- Help plan and execute integrated campaigns (including PR strategies, talent and influencer partnerships, brand partnerships, and more).
- Review and improve tem team’s miscellaneous account needs (e.g. agendas, recaps, client notes) with minimal supervision; ensure all team work is client-ready before distribution
Earned Media:
- Oversee the team’s earned media outputs across always on and programmatic efforts
- Develop impactful earned media strategies that deliver on KPIs
- Counsel and guide client on earned outputs and plans for building KPIs
- Provide development support, including crafting media materials (media strategies, press releases, pitches, etc.).
- Drive media relations efforts, including strategic oversight, proactive outreach, brainstorming new angles, and establishing/growing key editorial relationships.
Social Media & Influencer:
- Collaborate with account and specialist teams to plan and execute impactful influencer campaigns.
- Maintain strong influencer connections and/or be willing to build new ones, as needed.
- Stay on top of social media trends and find creative ways to authentically integrate our clients into what’s trending
- Support community engagement efforts, including identifying potential brand relevant engagement and product seeding opportunities
Project Management:
- Bring fresh thinking, a new perspective, and ideas on how to optimize the way we work; be a problem solver for the team.
- Work with team leads to design clear and efficient program workplans and manage workstreams
- Balance multiple workstreams, clients, projects, and deadlines
- Help maintain positive account financial health, including developing program budgets, tracking OOPs, and supporting financial administration.
- Collaborate with account and specialist teams to set and track KPIs
Other:
- Be a voracious consumer of earned and social media and culture, with the ability to bring fresh thinking to client work.
- Participate in new business activities, as needed.
What You’ll Bring:
- Bachelor’s Degree with 6 - 7 years of prior agency experience, ideally working on CPG brands and an integrated agency team (IAT)
- Solid foundation in public relations, and proven success in leading impactful integrated communications campaigns (traditional & social media)
- A positive, solution-oriented, and collaborative approach to all work, alongside a flexible attitude and self- starter mindset
- Excellent client relationship management, with experience managing and/or mentoring junior talent
- Proven ability to effectively manage multiple deadlines across accounts and teams
- Ability to work independently and multi-task in a team-oriented environment
- Experience developing communications strategies and generating impactful earned media results (quality & quantity)
- Experience managing influencer campaigns, including working with influencers and third party influencer vendors/networks
- Advanced writing, editing, and research ability
- Passion to consume, share, and engage in pop culture, social media, and industry trends
What We’ll Bring:
Here are a few highlights of the benefits we offer at M Booth:
- A workplace that’s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
- Salary: $81,000 - $100,000/year
(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
Location: Hybrid - Tri-State area (NY, NJ, CT); within easy reach of the New York City area to come in for day trips.
Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 1 - 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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