Back to jobs
New

Vice President, Group Manager OR Senior Vice President - Earned Media

New York, NY

Who We Are: 

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. 

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

Who You Are: 

You’re passionate about the power of communications to connect brands with culture. You’re an expert at crafting great stories and making them travel. You possess a deep and proven understanding of the integrated landscape of traditional and new media formats. You’re a creative thinker and passionate about developing talent and leading teams. And you’re looking for a high-visibility role where you have the opportunity to make a real impact for our clients and internal teams alike.

We are looking for a seasoned Vice President, Group manager OR a rising Senior Vice President to join our Media team. In this role, you will play a leadership role in the Media practice and lead media for some of the agency’s premier accounts. In this role, you will take ownership in building integrated media strategies on behalf of clients, while growing a team of skilled media experts. Moreover, you can identify the most compelling elements of a client’s story and craft the strategic approach to getting that story out into the world.

Responsibilities:

Media Strategy, Counsel, and Client Leadership:

  • Lead media strategy for multiple marquee consumer/lifestyle and corporate client brands reviewing and strengthening media strategies, refining angles, and helping develop ideas that drive coverage and feature stories with key message pull-through.
  • Develop earned media strategies in a rapidly evolving digital landscape. In this role, you will do more than just secure top-tier press coverage; you will pioneer how our brand is perceived by both human audiences and Artificial Intelligence.
  • Demonstrate executive presence while serving as a trusted advisor to clients and colleagues, inspiring confidence through strategic counsel and exceptional communication skills
  • As search behavior shifts from traditional blue links to AI-generated answers, you will be responsible for understanding and integrating Generative Engine Optimization (GEO) principles into our media strategies, ensuring efforts generate high-quality, authoritative, and fact-dense coverage that impacts brand visibility in LLMs 
  • Operationalize and organize centralized portfolio media approach and always-on scale of efficiency, sharing and reapplying resources, pitching efforts, calendars, cadence across brands.
  • Help set and align achievable and stretch media KPIs, including real-time pivots and course-corrections based on changing media landscape.
  • Actively monitor for media and macro trends as well as category shifts that could serve a major portfolio of CPG, consumer, lifestyle and b2b brands, including opportunistic culture-jacking moments in time for brand insertion and relevance.
  • Provide proactive and reactive senior strategic media counsel to clients, including urgent media issues or response statements.
  • Comfortably move across consumer and corporate clients and teams to ask sharp questions and gather critical insights for storytelling 
  • Lead media strategy in new business pitches, providing expert counsel on media relations strategies, and fostering innovative approaches to drive client and agency success.

Planning:

  • Contribute creative thinking alongside Account, Insights and Creative account teams to generate moments within and outside of major news milestones. Vet and strengthen planning ideas to deliver earned results.
  • Partner with Account and Measurement leads and apply learnings to future plans.
  • Identify growth opportunities for media work across new and existing clients.

Team Leadership:

  • Play an integral senior leadership role in M Booth’s Media practice, serving agency accounts across practices, and participate in the agency’s Senior Leadership team meetings.
  • Galvanize and lead junior to mid-senior earned media account teams, including mentoring/coaching team members, ensuring constant upskilling and development through direct coaching and leading the agency-wide thought leadership via the Media Connectors Group
  • Help the team build and strengthen media relationships that will benefit the agency and our clients – inclusive of those within the broadcast media space (particularly morning, daytime, and business)
  • Effectively manage Media staff utilization and flex opportunities.
  • Serve as a highly-visible thought leader within the agency and to client partners alike; continually evolve the vision and POV for M Booth’s earned media capability based on an ever-changing landscape.
  • Create agency training programs to develop junior talent into skilled media practitioners.
  • Be a core part of a team and culture that leads with kindness and humanity and knows how to have a little fun while we’re at it.

Experience & Skills:

  • Bachelor’s Degree.
  • 12 -17+ years of related professional experience.
  • Deep experience leading media relations teams and driving coverage across portfolio clients with multiple brands.
  • Data-Driven: Proficiency with media monitoring and SEO/GEO tools (e.g., Cision, Meltwater, Ahrefs, Semrush, or emerging AI-tracking software).
  • Sound creative and strategic media counsel and presentations to executives and building credibility with senior-level client contacts.
  • Think strategically, creatively, and holistically about media programs.
  • Deep experience in developing integrated media strategies and selling those strategies to current and prospective clients.
  • Experience as a media lead in new business pitches is preferred.

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

  • A workplace that’s alive with courage, ideas, respect and humanity.
  • Professional growth and development programs to help advance your career.
  • Comprehensive health care and wellness plans for your entire family.
  • A 401(k) Savings Plan and Flexible Spending Accounts.
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits.
  • SALARY: $166,000 - 205,000/year
    • Please note: Our typical range for Vice President, Group Manager is $166,000 - $199,000 and $200,000 - $250,000/year for Senior Vice President. However, this particular position is capped at the range noted above, as we are looking for a blend of two levels. Actual title and compensation will be determined based on factors such as relevant experience, skills, and qualifications.

 (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

M Booth is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

M Booth Health is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: NewYork metro area preferred but open to LA, Chicago, Boston

Create a Job Alert

Interested in building your career at M Booth? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in M Booth’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.